Sci-Fi Channel unveils new identity
The Sci-Fi Channel is unveiling a new identity from April 5 that aims to broaden the perceptions of the channel by including references to its fantasy and paranormal shows.
The Sci-Fi Channel is unveiling a new identity from April 5 that aims to broaden the perceptions of the channel by including references to its fantasy and paranormal shows.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.