Disability charity Scope has appointed ex-Allied Domecq marketer Ben Sear as assistant director of marketing and communications.
In the newly created role, Sear will be responsible for overseeing marketing, press and PR, internal communications, creative services and the charity’s monthly publication, Disability Now.
Sear says the charity wanted to create a role with specific responsibility for marketing. Previously, marketing was divided among teams and was led by external affairs director James Rye.
He says: “I joined the charity for personal reasons. I felt I wanted to put something back into society. I also felt the skills I picked up in the commercial sector could transfer well into this area.”
Sear joins Scope after taking a career break to spend time with his family. Prior to that he was vice-president of innovation at Allied Domecq. He has also worked for Nestlé, Heinz and International Distillers and Vintners (now UDV) in various marketing and commercial roles.
Scope was formed in 1952, originally as The National Spastics Society. The Society changed its name to Scope in 1994. It employs about 3,500 people and has a turnover of &£70m. Last month, the charity launched its “Early Years” website, aimed at parents of pre-school children with cerebral palsy.