Scope creates disability campaign
Scope has created a poster and print campaign to highlight the problems facing disabled people in finding work. The campaign breaks on Monday (April 7).
Scope has created a poster and print campaign to highlight the problems facing disabled people in finding work. The campaign breaks on Monday (April 7).
Vivid Imaginations is looking for a marketing director to build on its position as the UK’s third-largest toy company. Vivid Imaginations has been without a marketing director since Andy Cooper left in August last year (MW August 15, 2002). His job was split between Chris Jones and Barlie Kidwell. Vivid Imaginations has doubled its UK […]
Sony-owned electronics brand Aiwa is in final discussions with Wieden & Kennedy over its multi-million pound global creative business after a four-way pitch against Fallon, Strawberry Frog and TBWA Worldwide.
CBI figures show that UK retail sales plummeted for March, making it one of the poorest-performing months for more than a decade.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.