Scots tourist body hunts agency for ad business

Historic Scotland has called a statutory review of its advertising
business, which is held by The Union. The account is worth about 1m.

The tourism body has yet to announce a shortlist but The Union has been
invited to repitch and it is also expect…

Historic Scotland has called a statutory review of its advertising business, which is held by The Union. The account is worth about £1m.

The tourism body has yet to announce a shortlist but The Union has been invited to repitch and it is also expected to include a number of Scottish Executive roster agencies. The Union is a roster agency alongside Barkers, IAS Smarts (formerly Citigate SMARTS), Family, 1576, The Leith Agency, Newhaven and The Bridge.

The account will include a variety of campaigns including direct marketing, outdoor and press. It is not clear if it will include any TV work.

The body, which is an agency of the Scottish Executive Education Department, and is responsible for looking after Scotland’s historic environment and heritage buildings, and marketing them as tourist attractions, performs the same functions as English Heritage in England and Cadw in Wales.

It manages over 300 properties and sites throughout the country, including Edinburgh Castle. Its portfolio attracts 2.9 million visitors every year.

The Scottish Executive and a consortium of other Scottish government bodies, including Scottish Enterprise, Visit Scotland, Historic Scotland, Quality Meat Scotland and NHS 24, announced its first roster for creative agencies in August 2004. The various bodies have a combined spend of between £6m and £15m a year.

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