Scottish Equitable appoints Newhaven
Scottish Equitable has appointed Newhaven to handle its advertising after a three-way pitch. The incumbent was Bond, which has now closed down.
Government advice to cut marketing may be ‘deeply damaging’ for UK economy, industry says
Niamh CarrollReacting to news of an upcoming government campaign calling on businesses to divert marketing spend into cutting prices, marketers point out the function’s role as a “growth lever” for both businesses and the economy.
Brand building is a marathon, not a sprint
Dr Arry TanusondjajaTake the viral success of Kate Bush’s 1980s classic Running Up That Hill as inspiration and heed the rallying call for continuous advertising.
Marketing Week to explore definition and communication of effectiveness
Marketing Week ReportersThe Language of Effectiveness, sponsored by Nielsen, will explore what effectiveness means to brands and the expectations expressed by senior stakeholders.
NatWest’s Tyl on unifying with its ‘marketing powerhouse’ masterbrand
Michaela JeffersonB2B payments provider Tyl is pulling closer to the NatWest masterbrand in its first major ad campaign, intended to help the brand become a “really serious player” in the market.
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