Scottish & Newcastle Retail’s entire board will be leaving following the &£2.51bn take-over by Spirit Group. Stephen Richards, managing director of the pub business, which has 1,406 pubs, will leave after he has integrated the division within Spirit.
British American Tobacco (BAT) is to merge its US business with rival RJ Reynolds, creating a US tobacco giant with brands including Camel, Winston, Lucky Strike, Pall Mall and Kool. Sponsorship of F1 racing is not expected to be affected by the US-only deal.
Ford has begun its first mobile marketing initiative, as part of a digital direct marketing drive to promote awareness of the Ford Ka. The campaign has been developed by direct marketing agency Wunderman, together with Flytxt, and offers recipients the chance to win a shopping spree in New York.
A CIM paper says marketers must learn accountancy and put shareholders first if they want seats on the board. But what about the brand? asks Alan Mitchell
A firm believer that creativity can be taught, Cleese also notes that the people in charge of companies seldom understand the process.
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.