The travel industry is predicted to make significant strides forward with their online services in the coming year, trying to move beyond e-mail marketing and other similarly basic techniques. “We are now seeing several airlines and travel companies using things like desktop applications, customisable [information] feeds and other elements to communicate to customers in real […]
Budweiser is hoping to emulate the viral marketing success of its US “Whassup” campaign by bringing it – and a new UK-specific website – to these shores. The “Whassup” TV campaign, which started last December in the US and won two awards, has been created by DDB Worldwide. It features five young urban trendies and […]
Marks & Spencer is aiming to make its website more shoppable with the launch of a new content-focused ecommerce offering that it hopes will turnaround its clothing and homeware business after several quarters of declining sales.
Travel search website Skyscanner is readying its biggest ever marketing investment, which includes its first TV campaign and bolstering its marketing team with three senior hires, as it steps up its bid to become the leading brand in the category.
Getmemedia.com, the online marketing ideas directory, is understood to have signed the UK’s biggest advertiser, COI Communications. The news comes as retailer Boots also joins the service. It is understood both joined the service earlier this month, bringing the number of registered users to over 500 brand managers and marketers. Getmemedia.com, which was launched in […]
We arm marketers with all the numbers they need to tackle the week ahead.
From McDonald’s bringing back the CMO role to Diageo’s push into personalisation and P&G’s anti-racism call to arms, catch up on all the important marketing news from the past week.
How has life changed for digital agencies, and how are they adapting to the new normal? A survey finds out.
Technology that liberates marketers is crucial to our industry’s future, as we navigate around siloed departments and dispersed teams but still look to create joined-up, highly personalised campaigns that build brand equity and deliver ROI.
Marketing Week’s round-up of the news this week.
On a budget of just £230,000, KFC used social media, as well as print and outdoor, to get people trying its new fries and shift perceptions of the fast food brand.
Many brands still use ‘recognise me’ personalisation, which actually harms commercial outcomes, rather than the more valuable ‘help me’ form.
Brands must connect on an emotional level and understand they’re low on consumers’ priority list, which means you need to use the nuances of local languages and cultures.
To be effective, landing pages need to combine usability, accessibility and persuasiveness in order to improve the user experience and increase conversion rates.
From the most effective coronavirus ads so far to a campaign from Maltesers and brands hoping to retain consumers post-lockdown, catch up on all the most important news from this week.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
As coronavirus causes shifts in consumer behaviour, we explore how brands can adapt to the opportunities and challenges of consumer research.
We arm marketers with all the numbers they need to tackle the week ahead.