The travel industry is predicted to make significant strides forward with their online services in the coming year, trying to move beyond e-mail marketing and other similarly basic techniques. “We are now seeing several airlines and travel companies using things like desktop applications, customisable [information] feeds and other elements to communicate to customers in real […]
Budweiser is hoping to emulate the viral marketing success of its US “Whassup” campaign by bringing it – and a new UK-specific website – to these shores. The “Whassup” TV campaign, which started last December in the US and won two awards, has been created by DDB Worldwide. It features five young urban trendies and […]
Travel search website Skyscanner is readying its biggest ever marketing investment, which includes its first TV campaign and bolstering its marketing team with three senior hires, as it steps up its bid to become the leading brand in the category.
Marks & Spencer is aiming to make its website more shoppable with the launch of a new content-focused ecommerce offering that it hopes will turnaround its clothing and homeware business after several quarters of declining sales.
Getmemedia.com, the online marketing ideas directory, is understood to have signed the UK’s biggest advertiser, COI Communications. The news comes as retailer Boots also joins the service. It is understood both joined the service earlier this month, bringing the number of registered users to over 500 brand managers and marketers. Getmemedia.com, which was launched in […]
The ‘golden quarter’ for seasonal sales is now ramping up and brands are demonstrating the power of TikTok for spurring consumers on to make purchases.
With Christmas ad season now firmly underway, Marketing Week shares its take on this year’s Christmas stars and festive flops.
As the popularity of fashion and design-focused videos on YouTube continues to rise, brands are finding deeper, more meaningful ways to reach consumers.
With shops closed once more and consumers tiring of living their lives online, physical mail matters more than ever for brands.
With Specsaver’s CMO Katherine Whitton leaving, Brewdog’s ad ban and the advertising industry’s climate crisis call to action, here are some of this week’s biggest marketing stories.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The third episode of our podcast series explores how the pandemic has changed the B2B buyer’s journey, and the collaboration required between marketers and sales teams.
Has John Lewis and Waitrose’s “very different” approach to the Christmas ad this year paid off? Marketers certainly seem to think so.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
From Coca-Cola’s move into hard seltzer to NatWest’s ‘messy middle’ problem here’s everything you need to know this week.
From Unilever increasing investment in digital skills to Coca-Cola streamlining innovation here’s everything you need to know this week.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Help us create the marketing industry’s most robust report into careers, salaries and workplace trends.