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58,503 results found for “site/marketing”

Travel sites take hi-tech marketing tools on board

Marketing Week

The travel industry is predicted to make significant strides forward with their online services in the coming year, trying to move beyond e-mail marketing and other similarly basic techniques. “We are now seeing several airlines and travel companies using things like desktop applications, customisable [information] feeds and other elements to communicate to customers in real […]

30 Nov 2006 12:00 am

Budweiser to launch UK site with help of viral marketing

Marketing Week

Budweiser is hoping to emulate the viral marketing success of its US “Whassup” campaign by bringing it – and a new UK-specific website – to these shores. The “Whassup” TV campaign, which started last December in the US and won two awards, has been created by DDB Worldwide. It features five young urban trendies and […]

14 Sep 2000 12:00 am
ms-website-2014-304
News

M&S digital marketing head on the need to “clean up and contemporise” its site

Sarah Vizard

Marks & Spencer is aiming to make its website more shoppable with the launch of a new content-focused ecommerce offering that it hopes will turnaround its clothing and homeware business after several quarters of declining sales.

3 Feb 2014 12:00 am
Skyscanner TV ad
News

Skyscanner steps up marketing to become ‘number 1’ travel search site

Lara O'Reilly

Travel search website Skyscanner is readying its biggest ever marketing investment, which includes its first TV campaign and bolstering its marketing team with three senior hires, as it steps up its bid to become the leading brand in the category.

3 Jan 2014 12:00 am
News

Marketing ideas site pulls in top spenders

Marketing Week

Getmemedia.com, the online marketing ideas directory, is understood to have signed the UK’s biggest advertiser, COI Communications. The news comes as retailer Boots also joins the service. It is understood both joined the service earlier this month, bringing the number of registered users to over 500 brand managers and marketers. Getmemedia.com, which was launched in […]

21 Sep 2006 12:00 am
marketing stats
Analysis Consumer and Market Trends

Data ethics, ROI, CMO tenure: 5 interesting stats to start your week

Marketing Week Reporters

We arm marketers with all the numbers they need to tackle the week ahead.

1 Jun 2020 3:11 pm
McDonald's ceo leaving
News

McDonald’s, Diageo, Ford: 5 things that mattered this week and why

Marketing Week Reporters

From McDonald’s bringing back the CMO role to Diageo’s push into personalisation and P&G’s anti-racism call to arms, catch up on all the important marketing news from the past week.

12 Jun 2020 12:36 pm
Coronavirus
Analysis Agency Relationships

An inside look at the impact of Covid-19 on digital agencies

Marketing Week Partner

How has life changed for digital agencies, and how are they adapting to the new normal? A survey finds out.

Sponsored by Uplers
10 Jun 2020 4:56 pm
Analysis Marketing Team Structure

Intelligent technology is the future of marketing

Marketing Week Partner

Technology that liberates marketers is crucial to our industry’s future, as we navigate around siloed departments and dispersed teams but still look to create joined-up, highly personalised campaigns that build brand equity and deliver ROI.

Sponsored by ITG
8 Jun 2020 7:00 am
News

Black Lives Matter, Sainsbury’s, Just Eat: 5 things that mattered this week and why

Marketing Week Reporters

Marketing Week’s round-up of the news this week.

5 Jun 2020 1:02 pm
kfc new fries campaign
1 Comment
Analysis

How KFC used social media to turn ‘haters’ of its fries into fans

Marketing Week Reporters

On a budget of just £230,000, KFC used social media, as well as print and outdoor, to get people trying its new fries and shift perceptions of the fast food brand.

1 Jun 2020 1:32 pm
personalisation
Analysis Customer Experience

Why using the wrong kind of personalisation is costing B2B brands sales

Marketing Week Partner

Many brands still use ‘recognise me’ personalisation, which actually harms commercial outcomes, rather than the more valuable ‘help me’ form.

Sponsored by Webeo
19 May 2020 4:58 pm
lockdown
Analysis Consumer and Market Trends

How do brands connect with global customers during a shutdown?

Marketing Week Partner

Brands must connect on an emotional level and understand they’re low on consumers’ priority list, which means you need to use the nuances of local languages and cultures.

Sponsored by SDL
29 May 2020 4:08 pm
Analysis Digital Marketing

12 best practice guidelines for PPC landing pages

Econsultancy Team

To be effective, landing pages need to combine usability, accessibility and persuasiveness in order to improve the user experience and increase conversion rates.

Sponsor
From Brought to you by Econsultancy
28 May 2020 1:44 pm
News

Maltesers, Heinz, Dixons Carphone: 5 things that mattered this week and why

Marketing Week Reporters

From the most effective coronavirus ads so far to a campaign from Maltesers and brands hoping to retain consumers post-lockdown, catch up on all the most important news from this week.

15 May 2020 12:40 pm
marketing news
News

YouTube, Sainsbury’s, Nike: Everything that matters this morning

Marketing Week Reporters

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

marketing stats
Analysis Consumer and Market Trends

Programmatic costs, retail footfall, new car sales: 5 interesting stats to start your week

Marketing Week Reporters

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

11 May 2020 2:26 pm
Analysis Digital Marketing

How Defected Records’ virtual festival defied the woes of coronavirus

Marketing Week Partner
Sponsored by Facebook
29 Apr 2020 3:00 pm
Analysis Market Research

Watch: How to do consumer research in a crisis

Marketing Week Reporters

As coronavirus causes shifts in consumer behaviour, we explore how brands can adapt to the opportunities and challenges of consumer research.

21 Apr 2020 4:12 pm
Analysis Consumer and Market Trends

Shops reopening, data privacy, promotion levels: 5 interesting stats to start your week

Marketing Week Reporters

We arm marketers with all the numbers they need to tackle the week ahead.

15 Jun 2020 3:07 pm
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