Budweiser is hoping to emulate the viral marketing success of its US “Whassup” campaign by bringing it – and a new UK-specific website – to these shores. The “Whassup” TV campaign, which started last December in the US and won two awards, has been created by DDB Worldwide. It features five young urban trendies and […]
Getmemedia.com, the online marketing ideas directory, is understood to have signed the UK’s biggest advertiser, COI Communications. The news comes as retailer Boots also joins the service. It is understood both joined the service earlier this month, bringing the number of registered users to over 500 brand managers and marketers. Getmemedia.com, which was launched in […]
Marks & Spencer is aiming to make its website more shoppable with the launch of a new content-focused ecommerce offering that it hopes will turnaround its clothing and homeware business after several quarters of declining sales.
Travel search website Skyscanner is readying its biggest ever marketing investment, which includes its first TV campaign and bolstering its marketing team with three senior hires, as it steps up its bid to become the leading brand in the category.
The travel industry is predicted to make significant strides forward with their online services in the coming year, trying to move beyond e-mail marketing and other similarly basic techniques. “We are now seeing several airlines and travel companies using things like desktop applications, customisable [information] feeds and other elements to communicate to customers in real […]
Welcome to the Marketing Week Christmas blog! A chance for the Marketing Week team to cram all the latest festive advertising news into one place.
Agencies’ commercial credentials, innovation and workplace wellbeing are being celebrated in Marketing Week’s sister brand Oystercatchers’ relaunched awards.
Meet the Founding 50, a group of 50 marketers aged under 30 who are passionate about changing the perception of marketing among young people across the UK. These trailblazers are ambassadors for the School of Marketing, a new initiative supported by Marketing Week, education company Learn Et Al and Pearson College London, which aims to […]
The Founding 50 is a group of 50 marketers aged under 30 who are passionate about changing the perception of marketing among young people across the UK. They are the ambassadors for the School of Marketing, a new initiative supported by Marketing Week, education company Learn Et Al and Pearson College London, which aims to […]
The typical marketing agency business model has had to change because the customer journey increasingly starts on mobile and ends up on ecommerce.
Online retailer Very.co.uk has no high street presence but wanted to tap into the £600m opportunity around physical stores on Black Friday and so it turned to outdoor to serve up dynamic ads that mixed the best of high street and online retail.
Marketing Week’s annual Careers and Salary survey is now open. Please take part to help us deliver the industry’s most robust look at workplace trends.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Catch up on all this week’s marketing news including Asos scrapping its loyalty programme, Aunt Bessie’s modernisation push and the new campaign from Sport England for ‘This Girl Can’.
New research from YouGov examines whether it’s riskier for brands to speak up on important social and political matters, or to stay silent.
The retailer’s innovative campaign featuring 80 date-stamped ads helped boost brand perceptions, sales and awareness of its delivery services.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Catch up on all the major marketing news this week, including Tesco’s drive to help customers eat more healthily, Heineken’s struggles with ecommerce and Dollar Shave Club’s new business model.
The sanitary care brand’s realistic portrayal of periods, while potentially polarising, has opened the door to more positive conversations and helped break down taboos.
From a finger-licking good apology and a laundry ad with a difference, to brands joining forces to stamp out online abuse, we look at some of 2018’s most memorable and thought-provoking campaigns. In no particular order they are…