Budweiser is hoping to emulate the viral marketing success of its US “Whassup” campaign by bringing it – and a new UK-specific website – to these shores. The “Whassup” TV campaign, which started last December in the US and won two awards, has been created by DDB Worldwide. It features five young urban trendies and […]
Getmemedia.com, the online marketing ideas directory, is understood to have signed the UK’s biggest advertiser, COI Communications. The news comes as retailer Boots also joins the service. It is understood both joined the service earlier this month, bringing the number of registered users to over 500 brand managers and marketers. Getmemedia.com, which was launched in […]
Travel search website Skyscanner is readying its biggest ever marketing investment, which includes its first TV campaign and bolstering its marketing team with three senior hires, as it steps up its bid to become the leading brand in the category.
Marks & Spencer is aiming to make its website more shoppable with the launch of a new content-focused ecommerce offering that it hopes will turnaround its clothing and homeware business after several quarters of declining sales.
The travel industry is predicted to make significant strides forward with their online services in the coming year, trying to move beyond e-mail marketing and other similarly basic techniques. “We are now seeing several airlines and travel companies using things like desktop applications, customisable [information] feeds and other elements to communicate to customers in real […]
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Maintaining ad spend, while understanding changes in consumers’ media and shopping habits, is key to building strong brands for the future, as speakers at Radiocentre’s virtual conference argued.
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Text-to-speech was once used solely as a reading aid, but it is now central to voice’s place in a customer’s purchase and service experiences.
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Top marketers from a host of brands will join Mark Ritson, Bob Hoffman and Helen Edwards for the March event designed to help marketers boost the effectiveness of their marketing spend.
With the accelerated migration of marketing spend to digital channels, marketing and creative teams are being asked to create more digital content with less resources and be more efficient.
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