The travel industry is predicted to make significant strides forward with their online services in the coming year, trying to move beyond e-mail marketing and other similarly basic techniques. “We are now seeing several airlines and travel companies using things like desktop applications, customisable [information] feeds and other elements to communicate to customers in real […]
Budweiser is hoping to emulate the viral marketing success of its US “Whassup” campaign by bringing it – and a new UK-specific website – to these shores. The “Whassup” TV campaign, which started last December in the US and won two awards, has been created by DDB Worldwide. It features five young urban trendies and […]
Travel search website Skyscanner is readying its biggest ever marketing investment, which includes its first TV campaign and bolstering its marketing team with three senior hires, as it steps up its bid to become the leading brand in the category.
Marks & Spencer is aiming to make its website more shoppable with the launch of a new content-focused ecommerce offering that it hopes will turnaround its clothing and homeware business after several quarters of declining sales.
Getmemedia.com, the online marketing ideas directory, is understood to have signed the UK’s biggest advertiser, COI Communications. The news comes as retailer Boots also joins the service. It is understood both joined the service earlier this month, bringing the number of registered users to over 500 brand managers and marketers. Getmemedia.com, which was launched in […]
From the Facebook ad boycott to the top 100 brands, catch up on all this week’s biggest marketing news.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Among the names deciding who should be on this year’s Top 100 are Mark Ritson, The Marketing Academy CEO Sherilyn Shackell and former marketing director at The Guardian Sonia Sudhakar.
We explore how artificial intelligence can help brands buy digital media more effectively – including the importance of allowing the ‘learning phase’ to be completed.
We arm you with all the numbers you need to tackle the week ahead.
Your website is potentially the most cost-effective source of leads, but only if you’re effectively personalising each visitor’s experience rather than waiting for them to enquire.
In a world where marketing teams are geographically dispersed and working from home, technology needs to simplify campaigns, keep assets on-brand and help marketers work more efficiently.
This year’s Festival of Marketing will take place online across five days from 5 to 9 October with top speakers from the world of marketing discussing the key issues and opportunities facing the industry.
We arm you with all the numbers you need to tackle the week ahead.
From P&G’s roadmap for racial equality to Channel 4’s anti-racism pledge and McDonald’s cutting the UK CMO role, catch up on all this week’s biggest marketing news.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The second episode in our B2B podcast series examines what marketers can expect in the weeks, months and year ahead, and how they should react as we head from pandemic to recession.
We arm you with all the numbers you need to tackle the week ahead.
Finding new creative ways to reach audiences and generate real value is the holy grail for any marketer. That’s why short-form mobile video entertainment platform TikTok is a proposition too good to miss.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.