Budweiser is hoping to emulate the viral marketing success of its US “Whassup” campaign by bringing it – and a new UK-specific website – to these shores. The “Whassup” TV campaign, which started last December in the US and won two awards, has been created by DDB Worldwide. It features five young urban trendies and […]
Getmemedia.com, the online marketing ideas directory, is understood to have signed the UK’s biggest advertiser, COI Communications. The news comes as retailer Boots also joins the service. It is understood both joined the service earlier this month, bringing the number of registered users to over 500 brand managers and marketers. Getmemedia.com, which was launched in […]
Travel search website Skyscanner is readying its biggest ever marketing investment, which includes its first TV campaign and bolstering its marketing team with three senior hires, as it steps up its bid to become the leading brand in the category.
Marks & Spencer is aiming to make its website more shoppable with the launch of a new content-focused ecommerce offering that it hopes will turnaround its clothing and homeware business after several quarters of declining sales.
The travel industry is predicted to make significant strides forward with their online services in the coming year, trying to move beyond e-mail marketing and other similarly basic techniques. “We are now seeing several airlines and travel companies using things like desktop applications, customisable [information] feeds and other elements to communicate to customers in real […]
The Ehrenberg-Bass professor and influential author of How Brands Grow joins fellow marketing leaders Mark Ritson and Helen Edwards on the line-up for the Festival of Marketing, which returns in October.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The ecommerce leads at MandM Direct, “one of the biggest brands many have never heard of”, explain how it went from being marketing-oriented to customer-focused, and how it uses first-party data to improve communications, personalise the experience, and drive repeat spending in the competitive fashion sector.
From analysing how marketers can optimise their relationship with the CFO, to leadership lessons from the frontline, the October edition of the Festival of Marketing features four days full of inspiration.
Understanding cultural differences through research has made Givaudan Active Beauty’s international expansion faster, easier and more impactful.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Being mid-way through a career is no impediment to furthering your education, adding to your career potential and creating value for your organisation with an online Master’s.
Describing Covid as an accelerator for innovation, the global health and hygiene company believes courage is needed to create a culture comfortable with taking educated risks, although there is no one size-fits-all recipe for success.
We arm you with all the numbers you need to tackle the week ahead.
We arm you with all the numbers you need to tackle the week ahead.
From the brand implications of Adidas’s sale of Reebok to the £100m investment in financial services being made by high street retailer John Lewis, catch up on this week’s biggest marketing news.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Kerry Foods CEO Nick Robinson believes marketing has more than proven its value to help brands thrive in a crisis, a fact he appreciates given his more than two decades spent as a marketer at brands such as Diageo and Coca-Cola.
From the Ehrenberg-Bass Institute stating why an advertising hiatus leads to sales declines to Boots being crowned June’s most effective ad, catch up on this week’s biggest marketing news.
We arm you with all the numbers you need to tackle the week ahead.