Asda, Primark, Mr Potato Head: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
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How to meet customers’ expectations as they ‘shoot through the roof’
Marketing Week PartnerCustomers are increasingly expecting superior experiences, so brands must use data to understand them better and ensure marketing is truly useful and relevant.
Red roses are a cliché: The method behind Bloom & Wild’s most successful Valentine’s Day
Marketing Week PartnerConsumer research confirmed Bloom & Wild’s suspicion that roses were considered unimaginative, which led it to have the confidence to ban them, earning it a huge boost in sales and acres of press coverage.
Next, Vodafone, Lexus: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Advertising, email, consumer trust: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Focus on measurement before targeting to succeed in the post-cookie era
Marketing Week PartnerMarketers are increasingly faced with the challenge to identify and target audiences without third-party cookies, but it’s important to bear in mind that the deprecation of the first-party cookie will also significantly impact their ability to measure campaign success.
Why brands need to embrace automation for better data health
Marketing Week PartnerAs HSBC and Salesforce Datorama demonstrated at the Festival of Marketing, marketers need to move away from manual processes to realise their data’s value and identify opportunities proactively.
How ‘ROA’ can be the metric that brings marketing and sales closer
Marketing Week PartnerClose collaboration between marketing and sales is critical for an effective B2B business, and it can be measured by considering ‘return on alignment’.
Tommy Hilfiger, Ford, Santander: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Why savvy marketers are shifting their focus from metrics to outcomes
Marketing Week PartnerMarketers who can measure outcomes, and not just clicks, are well placed to meet the demand for more business-driven KPIs in campaigns.
How innovations in voice have made it an end-to-end commerce channel
Marketing Week PartnerText-to-speech was once used solely as a reading aid, but it is now central to voice’s place in a customer’s purchase and service experiences.
Heineken, Pret, Greggs: 5 things that mattered this week and why
Marketing Week ReportersFrom Heineken making a play in the emerging hard seltzer category to Pret launching its first grocery range, catch up on this week’s biggest marketing news.
The death of third-party cookies is inevitable, the death of effective digital advertising is not
Marketing Week PartnerCollaboration, transparency and privacy is the combination that can see advertisers through.
Asda, Nestlé, Ocado: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Nike, Ariel, British American Tobacco: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Seven steps to maximise ROI by accelerating marketing campaigns
Marketing Week PartnerJoin our online event to find out ways to boost your marketing team’s productivity and speed up campaign delivery while maintaining quality.
Marketing Week Masters awards open for entries
Marketing Week ReportersThe Marketing Week Masters awards return with new judges, entry criteria and categories.
How marketing can thrive in these uncertain times
Marketing Week PartnerMaintaining ad spend, while understanding changes in consumers’ media and shopping habits, is key to building strong brands for the future, as speakers at Radiocentre’s virtual conference argued.
Apple, Budweiser, Deliveroo: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Why brands are continuing to use Instagram influencers
Marketing Week PartnerDespite the growth of newer platforms such as TikTok, the majority of direct-to-consumer brands see immense value in engaging with established influencers on Instagram first, before testing the newer channels.