Personalisation, hiring, retail sales: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
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The UK’s biggest brand movers: Restaurants and pubs boosted by reopening
Marketing Week PartnerWith outdoor dining resuming in April, restaurant brands’ media, brand and purchase metrics all appear to have benefited from consumer anticipation.
How ‘data disconnection’ costs brands billions in growth every year
Marketing Week PartnerA breakthrough study by M&C Saatchi Fluency has identified £60bn in lost growth since 2016, as brands struggle to build crucial connections with audiences.
Alcohol consumption, TV, carbon emissions: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
FA, Sainsbury’s, Gousto: 5 things that mattered this week and why
Marketing Week ReportersFrom the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
Sainsbury’s, Selfridges, Polestar: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Deadline extended for Marketing Week Masters awards
Marketing Week ReportersThe deadline for the 2021 Marketing Week Masters awards has been extended to 19 May – here’s why you should enter.
Ad spend, complaints, marketing jobs: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
The UK’s biggest brand movers of 2021 so far
Marketing Week PartnerExclusive new analysis reveals the five brands that have seen the biggest positive shifts in media, brand health and purchase metrics since the start of the year, according to YouGov BrandIndex.
Brands cannot afford to neglect multicultural marketing
Marketing Week PartnerNew research from agency GottaBe!, revealed at the Festival of Marketing, shows why brands will only reach ethnic minority consumers by adapting to their needs.
Inside Nationwide’s award-winning campaign to shift consumer attitudes around saving
Marketing Week ReportersLearn how Nationwide used comedy to reframe how consumers’ view their finances and arrest the decline in savings rates.
To convert customers, first understand what to optimise
Marketing Week PartnerThere is no ‘golden path’ to boosting conversions on your website, but by understanding what customers need and where to focus your efforts, you give yourself the best possible chance.
Diageo, BT Sport, Unilever: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Last chance to enter the Marketing Week Masters awards
Marketing Week ReportersThe deadline for the 2021 Marketing Week Masters awards is 30 April – here’s why you should enter.
What the phasing-out of third-party cookies means for B2B
Marketing Week PartnerAs third-party cookies cease to be a viable way of tracking online behaviour, reverse IP lookup will be an increasingly valuable tool for B2B brands, enabling them to see which businesses are engaging with their website and nurture leads accordingly.
Why the single customer view is a ‘utopia’
Marketing Week PartnerAt the Festival of Marketing, senior marketers learned that, if you want to humanise your brand, you can’t put data before strategy.
Sustainability, ecommerce, digital spend: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
EA Sports, Co-op, O2: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Coca-Cola, Adidas, Diageo: 5 things that mattered this week and why
Marketing Week ReportersAdidas channels ‘rebellious spirit’ for new campaign Adidas is on a mission to make consumers feel optimistic. The brand itself has plenty to look forward to with the rescheduled Olympics and Euro 2020 tournament on the horizon. The summer of sport aside, the sportswear giant also has some pretty hefty targets of its own. Adidas […]
How ‘geodemographics’ helps brands reach the right consumers
Marketing Week PartnerWhen you place advertisements or send out mailings you want to be sure they’re viewed by the right people. Geodemographic techniques will tell you where your clients are.