How ITV drove a 129% streaming subscription uplift
Marketing Week ReportersWhile the wider sector faltered following a post-Covid viewership crunch, ITV dug deep to invest £165m in the launch of streaming service ITVX.
While the wider sector faltered following a post-Covid viewership crunch, ITV dug deep to invest £165m in the launch of streaming service ITVX.
Senior marketers from Diageo, CALM, AMS and Salesforce discuss the role of curiosity and experimentation when it comes to stretching marketing budgets.
Optimising marketing budgets for short-term and long-term objectives comes down to finding the sweet spot for customer lifetime value, as Boden’s performance marketing and CRM director revealed at the Festival of Marketing.
Consumer interest in eBay’s fashion offerings skyrocketed this year, thanks to a campaign from agency DEPT that bridged TikTok, TV and everything in between.
Crafting captivating interactions at every touchpoint presents brands with a unique opportunity to establish deep connections with their audiences, reaching new heights of success.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Mark Ritson confirmed for the 10th anniversary of the Festival. He will join CMOs and other speakers from the world of marketing and beyond on 5 October.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
From content’s role in modern branding to navigating challenging times, in this interview with Blackbear head of marketing Stefan Maritz, Bynder offers actionable insights for aligning brand awareness and value creation.
Marketing Week columnist Mark Ritson joins former Eve Sleep CEO Cheryl Calverley, LinkedIn B2B Institute’s Peter Weinberg and Jon Lombardo and Digitas’s chief strategy officer Matt Holt to debate the core pillars of marketing effectiveness.
Named the UK’s fastest growing travel business in 2022, EasyJet Holidays decided to flip the package holiday clichés on their head to build fame at pace.
In a panel hosted by Marketing Week columnist Helen Edwards, top marketers from NatWest Group, EY, Camelot and SAS share how they get buy-in for investment from stakeholders.
Tim Plyming joins from The Open University into the newly created role to fuel growth plans.
The shortlist for the Marketing Week Awards 2023 Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
Five brands have been shortlisted for Brand of the Year at the 2023 Marketing Week Awards, with the winner to be announced in November.
One hundred marketers across 10 category groupings have been awarded a place in Marketing Week’s 2023 Top 100, sponsored by Digitas.
We arm you with all the numbers you need to tackle the week ahead.
In the latest episode of Marketing Week’s podcast series, Domino’s CMO Sarah Barron tells why she doesn’t ‘mess’ with brands and why getting the right capability is essential for building an effective marketing unit.
TikTok’s thriving #TravelTok community are hungry for travel brands to inspire and advise them for their next adventure.
Today’s consumers are inundated with media vying for their attention, as delegates heard at this year’s Festival of Marketing. So how can cultivating ‘fandom’ help brands cut through?