The new site includes an Ibiza Cupra game which offers everyone taking part the chance to emulate the antics of Seat’s new star and fire their very own virtual Cupid’s arrows at a string of characters from the advert. Everyone taking part stands a chance of winning a trip for two to Barcelona.
The marque hopes the extension of the campaign online will help position the brand as a “sporty, young and fun company.”
Aside from the new online game and competition, the Facebook page also includes a f
’behind the scenes’ video from the filming of the Ibiza TV advert in Johannesburg, plus an interview with the Cupid character himself.
Seat UK national communications manager, Rob Taylor, says: “The growing influence of digital social media simply cannot be denied. It seemed logical to us, following the success of the initial Cupid campaign, that we should ’marry’ the obvious appeal of our character to the phenomenon of Facebook.”