Secrets for success in the experience economy
Brands in all sectors need to use all available insights to delight their customers as the experience is now as important to them as the product or service.
Brands in all sectors need to use all available insights to delight their customers as the experience is now as important to them as the product or service.
Our columnist finds to his horror that he’s reached his limit of LinkedIn connections, with requests building up faster than he can cull.
Peer-to-peer social selling Depop is convinced that its content strategy of ‘reposting the coolest shit’ is the secret to engaging Gen Z shoppers.
Maintaining relevance and responding rapidly to consumer demand has helped Microsoft, Coca-Cola, McDonald’s and Disney retain their spot in Interbrand’s top 10 after 20 years.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.