The top YouTube ads of 2015
Thomas HobbsPutting a man on the moon has helped John Lewis to secure top spot in YouTube’s end of year ad rankings for 2015.
Automotives
Kia enlists actor Christopher Walken for Super Bowl return
Sarah VizardKia is returning to the Super Bowl for the seventh consecutive year to promote its Kia Optima sedan.
Trends to look out for at CES
Sarah VizardAs the Consumer Electronics Show kicks off in Las Vegas, we take a look at the tech and trends that could have a big impact on marketers’ businesses over the coming year.
Volkswagen overhauls marketing as it ditches ‘Das Auto’ slogan
Sarah VizardVolkswagen is to drop its infamous marketing slogan ‘Das Auto’ as part of a wider move to refresh its brand and rebuild its image following the emissions scandal.
5 things you need to know this week
Sarah VizardThis was the week that former Red Bull marketer Huib van Bockel launched his own energy drink, BMW let consumers buy a car with their smartphone and Costa launched its assault on the lunch market with Costa Fresco.
The Marketing Year: The marketing trends that shaped 2015 (part 2)
Thomas HobbsIn part two of Marketing Week’s round-up of the biggest marketing trends from 2015, we look back at creative programmatic, the rise of virtual reality and reactive marketing campaigns such as Aldi’s John Lewis spoof.
BMW lets consumers buy a car with their smartphone
Sarah VizardBMW has launched a marketing campaign that aims to bridge the gap between the physical and online worlds by letting customers buy a smartphone from their mobile phone as it looks to promote the launch of the first full service online car buying site.
The Marketing Year: The losers
Lucy TesserasFrom scandal-ridden Volkswagen and FIFA to Twitter’s user struggles, we look at the brands, trends and people wishing for a better 2016.
Renault on how car marques will use VR for sales not just engagement
Thomas HobbsRenault says it will soon be able to offer consumers the ability to test drive all its cars via virtual reality headsets as the car marque explores how new technology can “radically change” the dealership experience and boost sales, not just drive engagement or awareness.
How Aston Martin uses product personalisation in a luxury market
Ben DavisAs a marketer in digital, the word ‘personalisation’ might conjure up thoughts of cookies and triggered email. But what does it mean in luxury automotive for Aston Martin.
How consumers shop on mobiles
Lucy TesserasConsumer behaviour on mobiles varies widely in different situations, so marketers must understand how to shape the shopping experience to maximise the chance of a sale.
Volkswagen promises to ‘change its mindset’ as it slumps to loss after emissions scandal
Leonie RoderickVolkswagen’s CEO has set out the company’s top priorities, including instilling its brand values across the company, as costs of the scandal over falsifying its emissions continue to mount.
Mark Ritson: Harley-Davidson risks riding into a geriatric cul-de-sac if it fails to attract the new rich
Mark RitsonDoes Harley Davidson’s recent result announcement suggest that the brand is about to mature to the point of decline? Or will a boost in marketing spending avert the demographic crisis on the horizon?
Ten must-see sessions at the Festival of Marketing
Marketing WeekWith 200 speakers across 12 stages, the two-day Festival of Marketing boasts a packed schedule so choosing what to prioritise is a tough task. To help you navigate, Marketing Week has selected 10 not-to-be-missed sessions that tackle the big issues marketers are facing today.
License to thrill: brands team up for a James Bond themed ad break
Leonie RoderickBig brands including Sony, Gillette, Heineken and Jaguar Land Rover are teaming up to release a one-off James Bond themed ad break to build momentum for the upcoming blockbuster Spectre.