Want to learn the lessons of personalisation from the car marque behind James Bond’s car? Aston Martin’s director of marketing and communications will be joining the line-up at this year’s Festival of Marketing to discuss why every brand needs personalisation.
Honda is using its biggest ever year in terms of product launches to shift its brand image from “whimsical to more daring, bold and sporty” as it looks to build on growing momentum at the car marque.
Google’s shock move yesterday (11 August) to separate its internet operations from its research divisions as part of an overhaul that will form new parent company Alphabet could “attract infringement action” from BMW.
With the Barclays Premier League having just kicked off – the last season with the bank as headline sponsor – brands such as Carlsberg, Nike, Gumtree and Yokohama tell Marketing Week how they’re using social media and the football platform’s global scale to build brand awareness.
Marc Lengning, head of brand management, Mini Q: What is the thinking behind Mini’s new logo? Mini has undergone a brand refresh including a new logo. The point about the new logo is that it’s super-clear and authentic. It’s not faked 3D [any more]; it’s 2D, so very clean. It is also really important for […]
Brands collaborating with YouTube bloggers were a bit hit in June, with five of the top 10 featuring vloggers in ads from Coca-Cola, Pepsi Max and Levi’s. However it was Pampers that made it to the top of the charts, proving emotional ads featuring new born babies are still the way to a YouTube success.
From the sharing economy to startup accelerators, Mini is ‘growing up’.
From Paddy Power’s latest antics to Amazon’s one-hour delivery launch, Marketing Week rounds up the best of the week from the world of marketing.
Aston Martin inking a deal with WPP to create a bespoke ‘horizontal’ agency team marks the latest car marque to look to a more integrated relationship with its agencies as Nissan calls for the industry to offer a more consistent brand message to customers.
With Wimbledon kicking off today (29 June), Marketing Week looks at how brand partners such as Jaguar, Evian and Lavazza are using innovative technology, social media and experiential campaigns to reach tennis fans.
Marketing Week spoke to Nissan’s global CMO Roel de Vries on finding inspiration at Cannes, creating coherent, integrated messaging and what comes next for its Champions League sponsorship.
Mini is seeking to position itself as a more serious and socially-conscious car marque with the launch of a new visual identity and brand philosophy.
BMW has hired a new UK marketing director as it prepares for the launch of the revamped 7 series, a model that will take it into the luxury car segment and competition with the Mercedes S Class for the first time.
Fresh from becoming the first UK automotive brand to use Twitter’s Flock to Unlock (F2U) feature for a digital competition, Peugeot’s digital and social media manager Zoe Macleay says the brand is making social its primary focus over television as “that’s where our customers are going”.
Cannes 2015: Featuring Volvo, Mars and Heineken programmatic, here’s the top takeaways from day one at The Cannes Lions Festival of Creativity.