From brand attempts to make the “internet of things” a reality to how key partnerships will make this a possibility, Marketing Week takes a look at the key things marketers should take away from the Consumer Electronics Show 2015.
With mobile gaming soon to take over from consoles, brands have an opportunity to use the channel to raise brand awareness and engage with existing and new audiences, but the offering has to be right – games aligned with a brand’s core purpose are most likely to succeed.
Kia is shifting its marketing message in a bid to create an emotional connection with consumers and boost sales as the car market picks up after several years of sluggish sales.
Fiat is hoping to drive up interest in its new car, the 500X, by showcasing the car using augmented reality technology that combines CGI with real-life footage in what it claims is a first for the car industry.
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Volvo is overhauling its marketing strategy to move away from motor shows and towards digital as it looks to challenge traditional car marketing, which Volvo’s marketing boss dubs “conservative” and lacking “evolution”.
Roel de Vries, global head of marketing, communications and brand strategy at Nissan Motor Company, says in the second of our columns with the World Federation of Advertisers that in an industry where everything is quantified, emotion in marketing is vital.
Vauxhall is restructuring its marketing team, introducing its first sales and marketing director and an enhanced customer experience director role. It is a move that aims to recapture brand momentum following a market share decline and puts it in line with the trend of aligning customer experience on and offline.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Sir Bradley Wiggins and Team Sky coach Sir David Brailsford talk exclusively to MW about how cycling became a £1.4bn brand.
Honda is hoping to appeal to both safety-conscious drivers and those looking for a high performance model with an interactive campaign that aims to show off the “wild” side of the brand while reminding consumers of its reputation for safety and reliability.
Toyota has had an ad banned for promoting dangerous driving after the ad watchdog deemed the spot ‘irresponsible’.
BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy Ten miles north of Apple’s Cupertino headquarters is a company called Tesla whose CEO, Elon Musk, has the vision and courage to do things really differently. It would be wrong to say he’s the new Steve Jobs – he’s set to be a lot bigger.
Digital marketing is an essential tool for car manufacturers and dealerships but all the teams involved need to work in harmony if the ultimate goal of a sale is to be achieved
At an event that saw speakers as diverse as Hillary Clinton and Will.i.am take to the stage, Marketing Week singles out five key takeaways from Dreamforce 2014, which was held in San Francisco last week.