Volvo Cars is claiming an industry-first by making a limited number of its new XC90 model available to buy online only as it looks to the car’s launch to revitalise the brand and its approach to marketing.
Chevrolet says it does not need to “shout loud” about its reported £357m Manchester United tie-up and will instead build awareness worldwide through local community projects.
Lexus has completed the rollout of a global marketing unit that it hopes will cut media costs, foster a consistent brand identity and set it apart from owner Toyota’s marketing.
Mercedes-Benz is planning to refit all its UK showrooms with a new corporate identity as it looks to align its online and offline branding and appeal to a new younger consumer.
Sponsors have struggled to bask themselves in the wave of positivity that engulfed the nation during the Commonwealth Games through their activation efforts, according to the latest brand tracking data. However, Glasgow 2014 backers Virgin Media and Ford argue the event is set to spur engagement and loyalty to their brands throughout Scotland and beyond.
Kia is making its first major foray into experiential activity with a 10-day event at the Westfield shopping centre in London as it aims to bring its “irreverence and fun” side to life.
Jaguar is again playing on its British heritage with a celebrity-fuelled campaign to promote its first move into the mid-size sports saloon segment with the Jaguar XE.
Volkswagen’s global marketing chief Simon Thomas is leaving the car marque after a year in the role, with his responsiblities for passenger cars and marketing across the Volkswagen group to be split up.
McLaren and Lotus Formula One racing teams are inventing rights, assets and content marketing opportunities to fuel their commercial strategies by promising fans greater access to a sport steeped in exclusivity.
Nissan is planning an umbrella campaign to unite its sponsorships of Manchester City’s portfolio of football teams and the UEFA Champions League as it looks to rapidly build its burgeoning association with the sport.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Jaguar has been reprimanded again by the advertising watchdog for promoting irresponsible driving in its advertising, a ruling that comes less than a month after another spot was banned for a similar reason.
Manchester United and Chevrolet are looking to invoke the football club’s illustrious heritage in a video featuring a host of its legendary players to mark the start of the brands’ seven-year shirt deal.
Bentley is teaming up with British smartphone brand Vertu in a five-year partnership that will see the two firms work together to create ‘distinctive’ luxury smartphones.
Peugeot, UniQlo and Adidas have launched reactive marketing to exploit the buzz around Novak Djokovic after his Wimbledon win over seven-time champion Roger Federer.