Zendesk is looking to move forward from its troubled takeover with a brand refresh and media investment which takes a forward-looking approach to tackling customer acquisition that puts mental availability high on the agenda.
Despite the challenging economic environment, a new report from Linkedin shows many B2B marketers are set for increased budgets, backed by finance peers who have greater faith in their ability to drive revenue.
Investment in sales and marketing increased to £411m, helping “drive results”, according to its CEO , who also flagged increased efficiencies in marketing.
Microsoft is, by far, the world’s most valuable B2B brand and is worth almost double that of its nearest rival, Amazon.
Unlock the power of multi-channel advertising with StackAdapt’s comprehensive report, in collaboration with Ad Perceptions. Discover invaluable insights into the latest advertising trends, challenges, and opportunities for advertisers like you. In this report, StackAdapt surveyed 100 agencies and brand advertising decision-makers across the UK, each with an impressive annual advertising spend of over £400,000 in […]
Determined not to come across as “another tone-deaf bank”, Starling Bank decided to bring substance and consumer-first thinking together to show it is taking business seriously.
In a challenging recruitment market, B2B businesses are focusing on their employer branding to attract top talent. Those who neglect it could be left behind.
Newsworks redefines trust with a new research series, which highlights the growing importance and strength of brand trust. Two research projects, including a new analysis of the IPA Databank by effectiveness expert Peter Field, reveals that trust and quality are now the two most important metrics when it comes to profit growth. The studies also […]
Rather than being seen purely as a means to drive leads, B2B marketers are using shared goals and “grown up” conversations to nurture their relationship with sales.
Retailers and brands face a stark imperative: The current economic challenges are set to last for the next 12 months, possibly years. All of which means organisations must learn to navigate this landscape through relevant sales strategies, which support customers and mitigate increased costs and squeezed margins In this report, you’ll find: Analysis of the […]
Much of the growth is being driven by the democratisation of software for SMEs, with web hosting firms Ionos By 1&1 and GoDaddy, as well as financial services brands Sage and Intuit, featuring in the top 10 B2B advertisers on TV last year.
The B2B “funnel” is redundant. New thinking that accommodates nuances in buyer behaviour is required if B2B marketers are to drive growth for their organisations.
Data shows B2B brands, like B2C, generally serve the same customers, which demonstrates the wisdom of marketing to every buyer in your category.
By focusing first on improving the revenue “engine”, B2B marketing boss Rosie Guest raised marketing’s influence and secured investment to grow her team. Now she has plans to scale further.
With a new challenge to grow a specialist business area, the communications giant turned to account-based marketing to power growth through global system integrators.