Disability charity Scope is rebranding with the aid of a major disability awareness advertising campaign. The aim is to become the UK’s main disability charity. Scope appointed advertising agency Citigate Albert Frank to design its new logo and create advertising. Citigate Albert Frank will also buy and plan the charity’s media. Scope director of marketing […]
John Whitaker, marketing director of Oxfam for the past 12 years, is to leave at the end of April. The news comes as the charity, one of Britain’s biggest, embarks on a review of its direct marketing account, estimated to be worth &£5m and held by WWAV. Oxfam will not be appointing a replacement for […]
An overcrowded charity sector is responsible for some of the most effective and efficient pieces of direct mail, providing a lesson to the commercial world, says Ian Whiteling
Children’s charity Hope & Homes for Children is looking for its first head of marketing and communications, as part of an initiative to increase its size.
Novamedia, which claims to be the world’s largest charity lottery operator, is to launch a national lottery in the UK later this year, in a challenge to Camelot’s “good causes” marketing platform. Industry sources say the Netherlands-based operator’s planned UK lottery games will allow people to choose which good causes the money will be donated […]
Novamedia, which claims to be the world’s largest charity lottery operator, is to launch a national lottery in the UK later this year, in a challenge to Camelot’s “good causes” marketing platform. Industry sources say the Netherlands-based operator’s planned UK lottery games will allow people to choose which good causes the money will be donated […]
Charities are adopting aggressive and innovative tactics to get people to hand over their cash – and despite bad press, ‘chugging’ is the most successful
The Government has slammed a Family Planning Association (FPA) ad campaign which advocated the benefits of advance prescriptions of the morning-after pill. FPA, a sexual health charity, launched a poster campaign earlier this month calling for women to be allowed to obtain emergency contraception in advance of having unprotected sex. The Department of Health (DoH) […]
The Government has slammed a Family Planning Association (FPA) ad campaign which advocated the benefits of advance prescriptions of the morning-after pill. FPA, a sexual health charity, launched a poster campaign earlier this month calling for women to be allowed to obtain emergency contraception in advance of having unprotected sex. The Department of Health (DoH) […]
Nivea has axed its controversial partnership with Cancer Research UK after the charity approached rival suncare manufacturer Boots to replace Nivea as sponsor of its annual SunSmart campaign. Cancer Research will no longer endorse Nivea’s suncare range, which was promoted last summer with the charity’s logo. The deal attracted criticism when it was launched, for […]
Barnardo’s has been banned from using its most recent shock advertising campaign, featuring children with cockroaches and syringes in their mouths. The ad attracted 465 complaints, making it the most complained about campaign of the year (MW last week). The Advertising Standards Authority (ASA) has censured the children’s charity for being offensive. The campaign, created […]
The WWF has taken out a full-page ad attacking BP, the oil company which positions itself as environmentally friendly, for a pipeline project that it says will have a disastrous environmental impact. The WWF (formerly known as the World Wildlife Fund) is threatening to extend its campaign against the company to consumers if it is […]
Barnardo’s has been banned from using its most recent shock advertising campaign, featuring children with cockroaches and syringes in their mouths. The ad attracted 465 complaints, making it the most complained about campaign of the year (MW last week). The Advertising Standards Authority (ASA) has censured the children’s charity for being offensive. The campaign, created […]
The Barnardo’s campaign featuring babies with cockroaches and syringes in their mouths is this year’s most complained-about ad, according to the Advertising Standards Authority (ASA). The campaign has attracted 437 complaints so far. The advertising watchdog is to meet this week to discuss the complaints and will deliver its decision next week. The campaign, designed […]
The Barnardo’s campaign featuring babies with cockroaches and syringes in their mouths is this year’s most complained-about ad, according to the Advertising Standards Authority (ASA). The campaign has attracted 437 complaints so far. The advertising watchdog is to meet this week to discuss the complaints and will deliver its decision next week. The campaign, designed […]