M&C Saatchi is poised to take on prestigious new work for the London Tourist Board (LTB), which is launching an international campaign in the autumn to position the capital as the millennium destination for overseas tourists. M&C will create work targeting the French, German and American markets. However, the size of the account is still […]
Banks Hoggins O’Shea/FCB has won the £15m international account for Regus, the international provider of offices for rent, after spearheading a pitch by FCB Worldwide. It will be the lead agency responsible for global branding, advertising and marketing campaigns for Regus, which is based in Middlesex. Billings are expected to double next year from an […]
Joshua, Grey’s below-the-line agency, has lost the UK direct marketing account for car manufacturer Toyota, which has handed the business to WWAV Rapp Collins. The reason for the account switch are unclear, but one source says Toyota had been unhappy with the way the business has been handled for some time. Joshua will continue to […]
Australian cinema sales house Val Morgan has opened an office in the UK, introducing a third sales house into the market for the first time in 30 years. Val Morgan will compete in a market dominated by Carlton Screen Advertising, which has 75 per cent of the market. Pearl & Dean takes the rest. Val […]
Banks Hoggins O’Shea/FCB has won the £15m international account for Regus, the international provider of offices for rent, after spearheading a pitch by FCB Worldwide. It will be the lead agency responsible for global branding, advertising and marketing campaigns for Regus, which is based in Middlesex. Billings are expected to double next year from an […]
Three major overseas agencies set up London offices with great expectations last year (MW January 8 1998). Their performance so far has been a case of the good, the not-so-bad, and the downright ugly. In corresponding order, the agencies in question are US-owned Fallon McElligott, the Bates-owned German agency Scholz & Friends, and US-owned Wieden […]
On May 10, la Federaciòn Iberica de Telespectadores y Radioyentes (Fiatyr), the Spanish viewers and listeners association, called on Spaniards to leave their TV sets switched off as a protest against broadcasters exceeding permitted limits for
Sky is looking to pay-per-view to recoup revenue. Is this fair to viewers and advertisers, given they won’t be getting more for their money? asks Pedro Avery. Pedro Avery is head of television at Booth Lockett Makin.
One powerful legacy of the 1997 general election campaign, and of the reinvention of the Labour Party which preceded it, has been what might be called the “Millbank Myth”. According to the conventional wisdom, the Labour Party’s staggering success in the polls was partly the result of its wholesale adoption of the techniques of “strategic […]
Grey has parted company with the £400,000 Bulmer cider brand Woodpecker, and is understood to be pitching for a conflicting account worth £5m.
More than any other medium, posters demand a good, simple idea. With TV and radio it is much easier to dress up a bad idea and get away with it. Although you can’t do any kind of ad without a fact to base it on, posters push the issue, or the lack of it, right […]
Information technology is revolutionising the world of manufacturing by creating a continuous move from push to pull, from standardised to customised, and from just-in-case to just-in-time operations. Dell Computers doesn’t try to sell you a computer it has already made. It only makes what you ask for, once you have specified exactly what you want. […]
The fall-out of senior management in Bates UK’s below-the-line agencies – 141 Blue Skies and Bates Communications – continues this week as the agency reorganises into an integrated shop. John Lee, chief executive of Bates’ sales promotion arm 141 Blue Skies, has been made redundant and left the company. 141 executive creative director John O’Sullivan […]
Delta Airlines is understood to be carrying out a secret pitch for its US$100m global account currently held by Saatchi and Saatchi.
Interbrand Newell and Sorrell, the identity consultancy, has lost two senior directors to a fledgling marketing consultancy funded by French media giant Havas. The new company, called Brandsmiths, has been set up by Kevin Thompson, founder of design agency Grey Matter, along with Interbrand director of innovation Chris Cleaver and director of strategy Pam Robertson, […]