Cadbury European president Tamara Minick-Scokalo is leaving the confectionery company after just six months in the top job amid an overhaul of the confectioner’s senior European team. European commercial operations director Ignasi Ricou is to step-up to take a wider role as a result of Minick-Scokalo’s departure and a wider management shake-up, Marketing Week has […]
Diageo’s first global TV campaign for Guinness celebrates the brand’s 250th anniversary with the depiction of a global toast to founder Arthur Guinness. The ad, created by Saatchi & Saatchi EMEA, features drinkers in a Dublin bar raising a glass to the Guinness founder after realising this year marks the drink’s 250th year. The celebration […]
Diageo is to launch a £15m global campaign for its Smirnoff vodka brand.
Fuller’s Brewery has been cleared of what many describe as “ambush marketing” after the Advertising Standards Authority rejected a complaint from the Rugby Football Union. The ad for London Pride ran during this year’s Six Nations campaign and showed images of a rugby post with the text “Support English Rugby”.The RFU complained the ad implied […]
McDonald’s is this week launching the latest instalment of its “That’s What Makes McDonald’s” campaign, which focuses on the message that its burgers are made from whole cuts of real beef. The campaign, created by Leo Burnett, promotes the message that all that is added to its beef patties is a pinch of salt and […]
I completely agree with Ruth Mortimer in her article, “Pizza Hut’s reheating of stale rebranding ideas fools nobody” (MW 18 June). Surely if the name change were not just a PR stunt, the rejection of the exact same plan in the US should have deterred the British branches from repeating it. Yet despite the extra […]
Advertising watchdogs and the alcohol industry will be asked to explain how effective self-regulation has been in curbing under-age drinking next week by a group of influential MPs.
Russian Standard is to launch a marketing campaign to raise awareness of the vodka brand’s origins and history.
The British Retail Consortium has rejected claims from a coalition of health bodies that cut-price alcohol promotions could contribute to a health “crisis”.
Jonathan Mildenhall, VP of global advertising strategy and creative excellence at The Coca-Cola Company, has admitted the company is playing catch-up with user-generated content but plans to increase its social media output, reports Danielle Long from Cannes.
Bacardi has launched a viral ad starring Michael Schumacher as part of its Champions Drink Responsibly campaign.
UKTV has unveiled the idents for the rebrand of its UKTV Food channel as Good Food, as first reported by Marketing Week.
Molson Coors UK marketing director Simon Davies is leaving the brewer after 13 years.
A complete ban on price-promotion based advertising of alcohol has been urged today (June 19) by a coalition of public health experts and campaigners.
Coca-Cola Enterprises (CCE) and Diageo Great Britain are to launch a multi-million pound marketing campaign aimed at driving spirit-mixer sales in the off-trade.