Happy Egg media brief handed to John Ayling
Marketing WeekJohn Ayling & Associates has been appointed to handle media planning and buying for the 2.5 million launch of premium free-range egg brand The Happy Egg Company.
Food & Drink
A partnership to vouch for online success
Marketing WeekThe latest online price war has started, as companies scramble to get their web shops added to affiliate networks. To do so they need to provide discount vouchers for customers. By Joe Fernandez
Costa aims to stir up debate
Marketing WeekThe cappuccino specialist is using bold ads to promote the quality of its product range in a bid to explode the myth that all coffee is the same, while also taking a swipe at its rivals. By Jo Roberts
A chance to shine once more
Marketing WeekAfter a well-documented rise and fall, Sunny D is returning to the UK backed by a 4.5m ad push. Its repositioning as a natural fruit juice aims for a bright future, if not orange. By Jo Roberts
ASA bans Hovis ad for misleading health claim
Marketing WeekPremier Foods has been rapped over claims its relaunched Hovis bread is healthier than a bowl of cereal. The Advertising Standards Authority (ASA) has banned Premier from claiming that “just two slices [of Hovis] provides you with33% more wholegrain than a bowl of cereal”. It follows a complaint from rival baker Warburtons that the comparison […]
Nestlé UK to roll out Rowntree Randoms
Marketing WeekNestlé UK is gearing up for the launch of Rowntree Randoms, which is set to be the company’s major new sugar confectionery event for 2009.
Mars is set to launch the Maltesers Bunny
Marketing WeekMars is launching a limited edition “rabbit-shaped Malteser” for Easter. It is understood to be the first time it has extended beyond the brand’s core bite-sized range. The Maltesers Bunny, which sources say is about three inches high, will be filled with honeycombe pieces and cream. It will be a single-serve treat, positioned against the […]
Chivas Regal banks on long-form content to resonate with young males
Seb JosephLuxury whiskey brand Chivas Regal has launched two Euro RSCG films focusing on “real friendship” as part of an integrated global campaign. Directed by 2010 Academy Award winner, Joachim Black, the films will act as the online centrepiece to a campaign that spans TV, print, and social media. Euro RSCG executive creative director Mick Mahoney […]
Burton’s Foods launches Cadbury Fabulous Fingers
Rosie BakerThe TV ad is part of a £2m campaign to promote the launch of the new biscuits.
Toyota ranked top global green brand in Interbrand study
Branwell JohnsonToyota has been named the world’s greenest brand by Interbrand.
Carlsberg eyes growth for Staropramen after acquisition
Russell ParsonsCarlsberg is set to ramp up marketing activity to grow Czech lager Staropramen after acquiring the right to market the brand in the UK from rival AB-Inbev.
Budweiser refreshes can design
Lara O'ReillyBudweiser has unveiled new packaging for its cans as part of its bid to become a “truly global” brand.
Stella to launch cider brand
Russell ParsonsAnheuser-Busch InBev (AB Inbev) is to launch a cider brand under the Stella Artois brand name to tap into the growing popularity of the drink.
Pret A Manger aims to dispel McDonald’s myth
Rosie BakerPret a Manger is planning a communications push to change the perception that it is still part owned by McDonald’s.
AB InBev launches Family Talk responsible drinking strategy
Branwell JohnsonAnheuser-Busch InBev UK is launching a responsible drinking initiative under the banner Family Talk UK on Facebook and in the press.