Chinese consumers boast a high disposable income and strong desire to travel, so with one of the busiest holidays in the Chinese calendar drawing to a close, we take a closer look at how to engage this complex audience.
Tamara Mellon is focusing on ecommerce and going direct to consumers as she looks to move beyond Jimmy Choo and build a ‘next generation’ luxury brand.
As part of Marketing Week’s ‘View From The Outside’ series, former investment banker India Martin tells Charlotte Rogers how she discovered the power of marketing after launching her own business.
Burberry says the marketing around the launch of its DK88 bag marks a “real shift” in how it thinks about and invests behind product.
L’Oréal’s luxury brand Kérastase is making a move into the internet of things with the world’s first smart hairbrush, which it hopes will prove its innovation credentials and attract “hundreds of thousands” of new customers.
Despite its rich heritage, luxury fashion brand Sunspel is eager to tell more modern stories to keep its customers coming back.
Marketing Week rounds up some of the best marketing campaigns of 2016 – from the most effective and most notable to those that took a forward-thinking approach to digital and new technology.
To tell stronger brand stories marketers need to think about the way they structure the data journey, from the purpose of information collection to using specialist insight to go beyond simple behavioural metrics. Speaking at the Data Storytelling Conference today (1 November), Richard Ellwood, head of audience strategy EMEA at The Walt Disney Company, encouraged […]
The fragrance entrepreneur is reinventing retail for the second time with Jo Loves.
From creating fragrances at her kitchen table to starting her second brand from scratch, fragrance entrepreneur Jo Malone believes the best companies put consumers at the creative heart of everything they do.
Apple has for the fifth time running retained its top spot on the CoolBrands rankings, with tech brands continuing to dominate the top 20.
Burberry hopes to capitalise on Pinterest’s 100 million monthly users, as it focuses on personalisation and its online influence to push its beauty products.
Though there is still much uncertainty around what the ‘Leave vote in the EU referendum will actually mean for business and the economy, there are indicators that brands in sectors such as luxury, discounting and alcohol could see benefits from Brexit.
The luxury brand’s struggles raise questions over the wisdom of bringing creative direction and business strategy under one role.
The UK’s richest 1% are more switched on digitally than their peers and many opt for mid-level goods over upmarket alternatives so brands may need to realign their thinking in order to target to this group effectively.