Getting permanent value out of temporary spaces
Lucy TesserasPop-up spaces give marketers free rein to experiment with design and new commercial concepts, while giving people a taste of brand values.
Pop-up spaces give marketers free rein to experiment with design and new commercial concepts, while giving people a taste of brand values.
De Beers is launching its first brand campaign for five years as it shift focus away from talking about product to highlight the brand’s credentials in diamond design and the ‘natural beauty’ of its collections.
Burberry is bringing the personal touch to the launch of its ‘My Burberry’ fragrance, allowing customers to make the marketing campaign ‘entirely their own’ by creating bottles featuring their initials and having it appear in outdoor, TV and digital ads.
International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours?
Marc Jacobs is using real people plucked from its Instagram and Twitter fanbase to front its global advertising campaign.
I had an interesting text from my mobile phone provider this week – that I had not used my full data allowance this month – and I could be a little more adventurous when out and about.
My agency recently moved a few miles in London from Fitzrovia to trendy Shoreditch. We’ve been here for three months now but the culture shock is only just beginning to subside.
Burberry says it plans to increase its marketing focus on its “iconic heritage” and “authentic British brand story”, including an autumn campaign starring Kate Moss and Cara Delevingne.
Luxury brands like De Beers and Fendi look to target global travellers by creating content that travels across borders.
Ray-Ban and Oakley maker Luxottica has signed a deal with Google to design, develop and sell a “new breed” of glasses based on Google’s Glass technology.
Jacques Vert Group is hoping to shift perceptions of the company from a ‘tired department store brand’ to an ‘elegant British brand’ with a marketing push aimed at proving its fashion ‘expertise’ and getting people to give the brand another go.
Mexico, Indonesia, Nigeria and Turkey – dubbed the MINT countries – have been identified as the next crucial locations on the global map for brand expansion. What potential does each have to offer and what is the passport to achieving success?
Burberry is readying a marketing campaign to support the launch of its new Brit Rhythm for women fragrance as it hopes to replicate the success of the ads for the men’s fragrance.
Burberry has credited an increased investment in marketing and digital innovation for a sales lift over the festive period.
Flash-sale sites are hot property right now but the approach they are taking to expand their business and retain customers long-term differs greatly.