COI reviews comms planning roster
Marketing WeekThe COI is to launch a review of its communications planning roster.
Regulation/Trade Bodies
Industry in race to advise on scope of OFT probe
Marketing WeekIndustry bodies and major online brands are racing to prepare submissions to fight their corner ahead of the Office of Fair Trading’s investigation into online advertising and pricing practices.
Social change adds colour to grey market
Stuart TurnerReaching 50 no longer means slipping on furry slippers and curling up on the sofa with a cup of cocoa. Now financial marketers must get to grips with this age group’s many and varied sub-sectors if they are to gain from its growth.
OFT to launch probe into “misleading” ads
Marketing WeekThe Office of Fair Trading (OFT) is to investigate “misleading” advertising and pricing and its impact on consumers.
Tories plan alcohol tax hikes
Marketing WeekThe Conservative Party plans to increase taxes on some high-strength lagers, cider and Ready To Drink brands as part of a plan to tackle the UK’s binge-drinking culture.
Industry body to encourage recycling
Marketing WeekRecolight, the not-for-profit compliance scheme for fluorescent lamps, has appointed The Agency to help overhaul Britain’s recycling habits.
Five ways to keep your marketing department healthy
Stuart TurnerMarketing Week identifies five strategies that can help businesses and marketers adapt to a recession by improving levels of staff morale and marketing capability.
Think small for the potential of big rewards
Stuart TurnerResearch shows small firms are keener than ever to review their suppliers – a golden opportunity for service providers to demonstrate how they can be of value to the SME and win new business.
War on waste is thin end of wedge
Stuart TurnerOn 10 August, environment minister Hilary Benn (pictured) published a food strategy paper that contained proposals, which – if taken at face value – set the government on a collision course with cherished marketing principles and the way brand owners and supermarkets do business.
Call for scrappage scheme for domestic appliances
Marketing WeekThe British Retail Consortium is calling for a scrappage scheme for old domestic appliances such as fridge-freezers, similar to the ‘Cash for Bangers’ programme the car industry benefited from.
Anti-drug driving TV campaign debuts
Marketing WeekThe Department of Transport is launching a £2.3 million national television campaign to tackle drug driving.
COI shortlists two agencies for underage drinking campaign
Marketing WeekThe Central Office of Information (COI), in conjunction with DCSF, has shortlisted Wieden & Kennedy and VCCP to the second stage of the pitch process for its underage drinking campaign.
Car scrappage scheme reaches halfway mark
Marketing WeekMore than 154,000 cars have been bought through the government’s scrappage scheme, with more than half the money set aside to fund the initiative already spent.
Corporate reporting gives Reckitt and P&G advantage
Stuart TurnerIndustry body says marketers fail to make their voice heard in the boardroom.
Defra proposes green food labelling scheme
Marketing WeekThe Government is undertaking a radical rethink of the food industry on issues of security and sustainability, among many things proposing a green labelling scheme for food products.