Recognising the need to be “more radical”, the Financial Conduct Authority has the backing of senior leadership to make marketing a “vital” part of its fight against fraud.
The launch of a new toolkit marks a “significant step forward” for brands, following the stark findings of the Programmatic Supply Chain Transparency Study in May 2020.
New research from the ASA identifies three broad potential harms that could arise from adverse portrayals of race and ethnicity in advertising.
ISBA’s director of agency services believes pitches have become “more frequent, more complex and more costly”, to the detriment of both advertisers and their agencies.
A renewed look at talent is “vital” for the future success of the industry as brands, agencies and media owners “struggle” to attract and retain staff, says AA president and Tesco chief customer officer Alessandra Bellini.
While more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Omicron, rising inflation and supply chain disruption have taken their toll on overall marketing budget growth, but spend on market research is on the rise.
Brands could face similar sanctions in future, the advertising regulator has warned, as it puts six former Love Island stars on blast for failing to disclose when their social media posts are ads.
New research from the Chartered Institute of Marketing suggests marketers are failing to keep up as marketing technologies and social media platforms innovate “at pace”.
With more than 5,000 complaints, Tesco’s Christmas ad is the most complained about of the year, but the Advertising Standards Authority has ruled it is not “irresponsible” so will not be taking further action.
If brands want to have licence to talk about the environment they need to show they understand the problems and are making moves to mitigate their impact.
More than 250 companies have signed an open letter, which demands world leaders and tech platforms take action to stop the spread of misinformation as data shows the extent of the problem.
The first-of-its-kind course will provide training in sustainability for advertising and marketing professionals, as the industry works to achieve net zero emissions in advertising operations by 2030.
Following today’s budget announcement, which unveiled skills funding, business rates relief and changes to alcohol duties, the DMA, MRS and AA are calling on the government to better support industry-led training programmes.
With audiences now returning to cinema in their millions, global cinema advertising association SAWA has launched a campaign to promote the effectiveness of the medium, backed by UK cinema bodies DCM and Pearl & Dean.