Retail sales ahead of inflation despite ‘fragile’ consumer confidence
Niamh CarrollFood sales in particular saw “significant” volume growth in March, as British Retail Consortium data shows an early Easter helped boost sales.
Sectors
Peperami brings back ‘Animal’ brand mascot after decade-long hiatus
Molly InnesPeperami joins the likes of Branston and Tango in resurrecting an old brand asset.
Workday’s CMO on why humour is a ‘real differentiator’ in B2B
Matthew ValentineAfter seeing consideration and awareness increase “considerably”, Workday is following up last year’s ‘Rock Star’ Super Bowl ad with another emotionally driven execution starring Travis Barker and Gwen Stefani.
‘More targeted, more relevant’: Inside Just Eat’s capability and effectiveness mission
Molly InnesJust Eat is investing in how it measures effectiveness and positions its marketing function for success as it looks to become the UK’s “most loved” delivery brand, says UK marketing director Victoria Gold.
Lynx pits itself against fine fragrance category as it looks to fill ‘huge gap’ in the market
Niamh CarrollThe Unilever-owned brand is looking to take on the premium fragrance sector in a new campaign that aims to move away from the “stuffiness” of the category’s ads.
Value of top 100 B2B brands up 10% versus last year, study finds
Niamh CarrollB2B businesses have been investing more in brand building, and appear to now be reaping the rewards, with the value of the top 100 most valuable B2B brands increasing by a quarter of a trillion US dollars this year.
‘We’re not fiddling around the edges’: How one B2B giant went all out for brand
Matthew ValentineAddressing its reputational crises head on with new podcast series, mining company Rio Tinto is on a mission to nurture its brand.
How ITV turbocharged marketing’s influence with streaming reboot
Marketing Week ReportersAccording to employees, the marketing department is being taken more seriously than prior to the launch of revamped streaming service ITVX.
Nationwide claims ad ban an ‘opportunity’ as creative revised
Charlotte RogersThe building society has brushed aside the ban for “misleading” claims over brand closures, updating its adverts with renewed branch pledge.
Sainsbury’s follows Tesco with ‘Low Everyday Prices’ push
Niamh CarrollSainsbury’s new initiative, which replaces its Price Lock promotion, bears an identical name to a similar scheme from Tesco.
Nationwide ads banned for ‘misleading customers’ over branch closures
Matthew ValentineAfter a series of complaints, including from rival Santander, the ASA ruled consumers may be led to believe the building society would not close branches in the long term.
How Range Rover and Sky joined forces to create ‘event TV’
Marketing Week ReportersThe car brand enlisted the help of Sky Media to take the launch of the Range Rover Sport from standard branded content to must see TV.
Aldi doubles down on price promise as growth slows
Matthew ValentineThe discounter has pledged to cut more prices in 2024 than ever before.
Carlsberg on ramping up its brand assets as it enters ‘a new phase of growth’
Niamh CarrollCarlsberg is looking to dial up the distinctiveness of its hop leaf symbol, which global brand director Lynsey Woods says has been underutilised previously.
The value of emotion in E-Commerce
Coral PayneWe have all seen the effect of ‘best practice‘ on digital design, particularly when it comes to ecommerce. Is there more to consider when designing for ecom? And are we missing an opportunity by driving more and more towards ‘a singularity‘? Brands spend a huge amount of time and money on standing out and creating […]