As with consumer marketing, insight is critical in an election battle. With a week to go until the General Election the Conservatives have keenly focused their campaigning on direct messages to swing voters in key marginal seats.
In his first speech to an advertising audience since taking on the role, Matt Hancock said self-regulation was “very important” to him and that the concerns of the industry would be heard in Brexit negotiations.
In a bid to shake off the stigma that prevents many Brits from donating blood, NHS Blood and Transplant has today (18 May) launched an innovative campaign that allows donators to virtually fill up a bag of blood on major ad screens in both Birmingham and London.
Lack of NHS funding and the resulting strain on services, coupled with consumers’ desire to take control of their own wellbeing, has made the healthcare sector ripe for disruption and led to a surge of innovation.
New research by the WFA finds that global brands are making extensive changes to how they buy digital media in response to growing concerns over issues including brand safety, viewability, transparency and ad fraud.
As custodians of the brand, marketers have a critical role to play in implementing purpose across organisations, says co-founder of brand substance agency Given London and former CSR manager at The Body Shop, Becky Willan.
Blockchain has the potential to force media buys to become much more transparent transactions but that doesn’t make it entirely foolproof, says Bob Wootton, principal of Deconstruction Consulting and former ISBA director.