As with consumer marketing, insight is critical in an election battle. With a week to go until the General Election the Conservatives have keenly focused their campaigning on direct messages to swing voters in key marginal seats.
In his first speech to an advertising audience since taking on the role, Matt Hancock said self-regulation was “very important” to him and that the concerns of the industry would be heard in Brexit negotiations.
In a bid to shake off the stigma that prevents many Brits from donating blood, NHS Blood and Transplant has today (18 May) launched an innovative campaign that allows donators to virtually fill up a bag of blood on major ad screens in both Birmingham and London.
Lack of NHS funding and the resulting strain on services, coupled with consumers’ desire to take control of their own wellbeing, has made the healthcare sector ripe for disruption and led to a surge of innovation.