Public sector

How Project Everyone reached 3 billion people in one week

Sarah Vizard

Aviva CMO Amanda MacKenzie is a two-year secondment to Project Everyone to help in its aim to tell the world about the UN’s global goals. Just two weeks after launch it has already reached 3 billion people and the project is now calling on the ad industry to help spread that message even further and help achieve those goals.

Can brands trust polls after election failures?

David Burrows

Political polls have been wide of the mark in numerous elections around the world in the past 12 months, posing the question of whether surveys can be trusted any more, and if so, how brands can ensure market research results are relevant and reliable.