Pay gap between men and women narrows
Lucy TesserasThe average pay gap between male and female marketers has lessened over the past 12 months, according to Marketing Week’s annual Salary Survey.
Public sector
Election to be fought with boots on the ground
Lucy Tesseras‘Unsolicited materials’ such as leaflets were where parties spent most in 2010, and probably will be again in 2015 thanks to the rise of smaller parties and the Conservatives’ unassailable ad budget.
British Army to tackle ‘deficit in understanding’ with new campaign
Alison MillingtonThe British Army is hoping to improve public understanding of its global role through a multi-media campaign that coincides with its January recruitment push.
The Marketing Week
Sarah VizardWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Labour and Conservative parties lay out 2015 election campaigns
Kaltrina BylykbashiCampaigning has kicked off for the 2015 general election as the Labour and Conservative party set their marketing strategies.
Change4Life drafts Coke for sugar reduction push
Russell ParsonsThe Government’s Change4Life anti-obesity initiative returns today (5 January) for its annual New Year push and again highlights the amount of sugar contained in fizzy drinks. But despite the tone of the campaign and claims last year’s drive hit sales of full-sugar drinks, Change4Life has attracted the sector’s biggest player, Coca Cola, to take part in the activity for the first time.
Government pushes boundaries again with ‘disgusting’ anti-smoking ad
Russell ParsonsThe agency responsible for public health campaigns, Public Health England, has been raising the stakes each year with its increasingly graphic anti-smoking campaigns and has outdone itself again this year with what its marketing director describes as a “pretty disgusting” ad highlighting how smoking slowly rots your body.
Government launches qualifications to meet UK digital marketing needs
Kaltrina BylykbashiGovernment have acknowledged the importance of digital marketing capability in driving the growth of the UK economy by announcing a partnership between brands such as Google and HP, to provide digital apprenticeships and short courses.
Avoid innovation like the plague, says Government’s digital strategist
Jonathan BaconFestival of Marketing: Organisations that are developing digital products and services should focus first and foremost on ensuring they work properly for users, the Government’s digital strategist Russell Davies has said.