Selling London to the world
Jo RobertsIn the middle of a world recession, promoting London to international businesses as the best place to set up a new venture may seem like a daunting task. But Think London seems to have nailed it.
Sport
Fitness sector to plough £3m into getting Britons active
Stuart TurnerThe fitness industry, led by the Fitness Industry Association (FIA), is donating £3m-worth of resources to help Britons become more active through a MoreActive4Life initiative. The MoreActive4Life launch forms part of the Government’s £275m Change4Life initiative to encourage the nation to “eat well, move more, live longer”. The FIA will provide 40,000 hours of access […]
Nike optimistic despite fall in profit
Russell ParsonsNike saw profits tumbled 21% last year after it was hit by restructuring costs and the global economic downturn.
F1 crisis averted as Mosley scraps budget cap
Russell ParsonsThe crisis that threatened to tear Formula 1 apart has been averted after the sport’s governing body reached an agreement with the eight teams that had moved to create a breakaway championship.
Women’s tennis seeks advantage from glamour spin
Jo RobertsThe WTA aims to make women’s tennis more appealing to the young through marketing that pushes the lifestyle elements of the sport as well as on-court performances.
Bacardi launches drink-driving viral
Luan GoldieBacardi has launched a viral ad starring Michael Schumacher as part of its Champions Drink Responsibly campaign.
Bids close on Setanta Premier League games
Russell ParsonsThe right to broadcast the 46 live English Premier league games that were to be shown by beleaguered Irish broadcaster Setanta next season will be decided this week after bids close today (June 22).
FIA to sue over breakaway F1 championship
Russell ParsonsUPDATE – Formula 1 governing body the FIA is to issue legal proceedings against the eight tems who plan to form a breakaway championship next season.
Manchester United signs Chinese sponsorship
Russell ParsonsManchester United has signed a sponsorship deal with Aigo, as the Chinese electronics maker looks to increase recognition of its brand globally.
PlayStation extends Champions League sponsorship
Russell ParsonsSony Playstation has extended its sponsorship of the UEFA Champions League until 2012.
Locog appoints Nielsen Company
Branwell JohnsonThe London Organising Committee of the Olympic Games (Locog) has appointed The Nielsen Company as the market research services provider for London 2012.
Premier League sets Setanta deadline
Marketing WeekThe English Premier League may sell the rights to broadcast its live matches if Setanta fails to meet a Friday (June 19) deadline to meet its next payment.
EDF launches green initiative
Russell ParsonsEDF Energy has launched a major marketing campaign to promote “Green Britain Day”, the energy provider’s latest attempt to encourage action on climate change.
Nike pulls athletes from Super8
Marketing WeekNike has withdrawn three high-profile UK athletes from the inaugural Super8 athletics competition, following a sponsorship row.