The Government is expected to announce details of the privatisation of Royal Mail later today (10 July), paving the way for the mail operator to ramp up its marketing services.
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Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
EDF is looking to extend brand mascot Zingy into consumer products as part of efforts to “entertain” and build relationships with customers.
E.ON’s sales and marketing director Anthony Ainsworth on long-term marketing plans, the challenges of restoring customer trust in the energy sector and the benefits of loyalty over sales.
SSE has taken to social media to apologise to customers after it was fined a record £10.5m by Ofgem for repeatedly mis-selling services.
British Gas is seeing early signs marketing efforts to improve its reputation are starting to pay off as perception of the brand improved in 2012 in the year that saw its profits jump 11 per cent to £606m, according to the latest brand tracking data.
British Gas is to launch an advertising campaign to promote its new personalised tariff service as it steps up efforts to create bespoke products gleaned from customer insight initiatives.
Energy companies are boosting their investment in customer-focused brand building initiatives over the next 12 months as they look to make people and service key differentiators in the face of impending regulation around simplified tariffs.
Energy supplier SSE is launching a nationwide advertising campaign to promote a new pledge to give customers £20 off their bill if it fails to meet new customer service commitments.
The success of London 2012 provided brands closely associated with the Games with a spike in positive perception last year with 6 of the 10 most improved brands benefiting from the halo effect the Games generated, according to a report.
Energy regulator Ofgem must get “tougher” on energy companies and take stronger action to ensure that homeowners get a fair deal, a committee of MPs has said.
Npower has launched an online hub that brings together all its social channels, offering what it claims is a “one-stop” resource for customers looking to get a better deal on their energy use.
The Government’s plans to ensure all households are on the cheapest gas and electricity tariffs available have been given a cautious welcome by energy companies. Others in the industry, however, have expressed concerns that restricting tariffs could limit brand building opportunities.
The government’s Midata initiative, which encourages companies to release customers’ data back to them, has yet again tried to prod brands into action. But without ideas for apps that can make use of the data, the sense of inertia will only increase. A marriage of convenience with Tech City could save both from irrelevance.