Npower confirms £21m Football League sponsorship
Russell ParsonsNpower is to announce a £21m three-year deal to replace Coca-Cola as sponsor of the Football League later today (16 March).
Utilities
Npower uses multimedia ads to cut energy use
Rosie BakerNpower is launching a TV and social media campaign starring Wallace & Gromit to push its smartpower energy monitor.
Npower to sponsor England 2018 bid
Russell ParsonsEngland 2018, the team leading England’s bid to host the FIFA World Cup, has signed Npower as a sponsor.
British Gas attacks rivals as price war escalates
Russell ParsonsBritish Gas has launched a stinging attack on its rivals for not cutting their prices immediately.
Npower joins in price cuts
Rosie BakerNpower will launch an advertising campaign claiming it is cheaper for gas than British Gas as it becomes the latest energy provider to cut prices.
E.on enters energy price war
Rosie BakerEnergy supplier E.on is to cut its prices by 6% from 31 March following similar reductions by British Gas and Scottish & Southern.
News of the World and E.on partner for green giveaway
Joe FernandezThe News of the World is partnering with E.on to give away energy savings gadgets to all its readers over the next three weeks. The promotion will be supported with a heavyweight TV, press and digital advertising campaign, starting today (4 March).
British Gas profits soar 58%
Rosie BakerBritish Gas has reported a 58% rise in profits to £595m for its residential business last year.
Npower joins Barclaycard Freedom
Rosie BakerNpower has signed up to Barclaycard’s boosts Barclaycard Freedom loyalty scheme.
Dedicate your energy to the online world, says paper
Marketing WeekMarketers must spend more time online and immerse themselves in customers’ behaviour in the digital space, says the latest “Shape The Agenda” paper from the Chartered Institute of Marketing.
M&S to launch home energy service
Rosie BakerMarks & Spencer is launching a Home Energy Service division that will offer customers a suite of energy efficiency products and services.
EDF sponsors Fuel Poverty Day
Rosie BakerEDF Energy is sponsoring National Fuel Poverty Awareness Day, which takes place today, to promote the support available for vulnerable people to keep warm at home in the winter months.
Ofgem launches new greenhouse gas labelling
Joe FernandezOfgem is introducing a new labelling scheme designed to show if a supplier is making real cuts in greenhouse gas emissions.
Energy Saving Trust reviews digital agencies
Rosie BakerThe Energy Saving Trust (EST) is searching for a digital agency to take over its online media account.
British Gas launches price drop campaign
Rosie BakerBritish Gas has launched a press advertising campaign to tell customers it has cut its rates.