ISBA warns Royal Mail it could lose members’ business
Marketing WeekISBA has called on the Royal Mail and union chiefs to settle their differences or risk direct mail members joining other companies in moving business away from the postal service.
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Royal Mail to hold talks with unions
Russell ParsonsRoyal Mail is to meet with union officials today (19 October) in a bid to avert the national postal strikes planned for later this week.
Wallace & Gromit in new Npower digital push
Marketing WeekNpower has launched a Wallace & Gromit-themed digital campaign to help customers identify ways to save energy.
Royal Mail postpones marketing plans
David RattrayRoyal Mail has postponed some of its planned marketing campaigns and is reviewing future activity in light of the planned national strike by postal workers.
John Lewis becomes latest to desert Royal Mail
Marketing WeekJohn Lewis has joined a growing number of retailers deserting Royal Mail because of the planned national postal strike.
Knowledge proves a wise investment
Marketing WeekAn increasing number of companies are learning that tailoring staff training to the needs of the business is a cost-effective way of creating a whole workforce of brand ambassadors. By Robert Lester
Npower calls for Ashes return to terrestrial TV
Russell ParsonsNpower, sponsors of domestic Test Match Cricket, has welcomed the possibility that Ashes cricket coverage could return to terrestrial television.
Customers face soaring energy bills
Marketing WeekCustomers could face a 60% increase in gas and electricity bills if the industry fails to meet targets on renewable energy and carbon reduction according to the energy watchdog Ofgem.
HomeService creates “superheroes” for latest ads
David RattrayHomeServe, the domestic emergency services company, is launching a regional campaign fronted by animated “superheroes”. The multimillion pound campaign, created by Grey London and brand consultancy venturethree, will be fronted by five “HomeServe Heroes”, who will appear on TV and press ads, direct marketing and field marketing activity and HomeServe vehicles in the Midlands region. […]
British Gas targets non-customers in winter ads
Marketing WeekBritish Gas is launching a winter campaign targeting non-customers to push the message that they don’t have to be a customer to call out one of its engineers in times of emergencies.
Ecotricity launches campaign for green energy
Marketing WeekEcotricity, the environmental energy company, is launching an integrated campaign to encourage people to use 50%green energy.
EDF launches autumn ad campaign
Marketing WeekEDF Energy has launched the latest phase of its ‘It’s not easy being Green’ advertising campaign with a new television advertising featuring Eric Morecambe.
Sharon Davies backs British Gas swimming campaign
Marketing WeekBritish Gas has launched a campaign, backed by former British swimming champion Sharon Davies, to get families back into local swimming pools.
Eon targets energy issues
Marketing WeekEon is to launch a campaign Friday (4 September) that aims to create a debate with consumers around energy issues.
Eon drops FA Cup sponsorship
Marketing WeekEon is to drop its sponsorship of the FA Cup after this season.