Royal Mail data chief to depart
Branwell JohnsonRoyal Mail head of data strategy Keith Jones is to leave the organisation to join credit risk agency Graydon as its UK managing director.
Royal Mail head of data strategy Keith Jones is to leave the organisation to join credit risk agency Graydon as its UK managing director.
UK Mail says third quarter revenues were boosted by an increase in companies sending direct mail and the postal strike.
Royal Mail has launched a campaign aimed at reassuring customers concerned the disruption caused by the recent strikes will delay Christmas post.
The government service has been reviewing its direct marketing and branding business since February and opted to retain DraftFCB to handle the £15m account earlier this week. As part of the four-year contract, DraftFCB will now have to “develop and exploit the Post Office’s consumer database to optimise customer value… as the Post Office attempts […]