Always look on the bright side…
The current environment must be testing even for the most optimistic of you. This morning we were met with the news the economy suffered its worst slump for 300 years in 2020 – falling by a whopping 9.9%.
Given all of you are in the business of selling solutions, meeting needs, solving problems and improving people’s lot, marketing - and by extension marketers - should be optimistic by nature, professionally at least. A requite disposition as we put the worst of the impact behind us and look forward.
Optimism alone will not propel brands battered by the pandemic back to growth, of course. As discussed in a piece about moving from a defensive to an offensive mindset we published this week, there are more practical, even pragmatic means back to growth.