SeeSaw signs licensing deal with NBC Universal

SeeSaw.com, the online TV service, has entered a multiple-year licensing agreement with NBC Universal to air highlights of shows including Heroes and House.

The Video on Demand firm has signed a deal with NBC Universal International Television Distribution for the UK video-on-demand rights to a broad array of NBC Universal television programming.

Under the terms of the agreement, US series from NBC Universal will be made available to viewers at SeeSaw.com. TV fans will be able to rent individual episodes or full series from a range of shows included in the deal.

Other shows featured in the deal include Battlestar Galactica, the re-imagined sci-fi series and award-winning comedy programmes, The Office and 30 Rock.

Matt Rennie, commercial director, SeeSaw, says: “Our ambition is to build a world class platform which offers the best programming from both UK and international content suppliers. This deal with NBC Universal gives us another major partner with whom we can continue to drive forward and develop SeeSaw.com- I can’t wait to offer our viewers these great shows.”

SeeSaw.com now offers 3,500 hours of free archive and catch up programming in addition to over 1,500 hours of rental content from firms including BBC Worldwide, Channel 4, Five, Disney, MTV Networks.

It says further deals will be announced in the coming months, as the site continues to grow since the launch of the service just over five months ago, with over 2m unique users visiting the service.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

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