Sega fires at Diary’s Arsenal shots

Never ones to miss the opportunity for a free plug, Sega jumped at the chance to plague the Diary with phone calls following last week’s use of a shot of Arsenal players Tony Adams and Ray Parlour to illustrate an article on transfer fees.

The picture, dug out from the recesses of the Marketing Week library, showed the two players sporting their JVC sponsorship shirts.

As all sad Arsenal fans will know, the sponsors are now none other than Dreamcast. So here is that picture. Whether all this will help boost Dreamcast’s sales remains to be seen, but credit where credit’s due.


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