Brands need to “redefine” how they market to football fans by devoting more attention to online video and fan-centric content, it was claimed at a Google briefing this morning (8 October).
Adidas is looking to establish an ‘influencer network’ to engage with its football consumers, one of a number of moves announced today as part of its new business plan which it hopes will see Adidas Football and Originals become top brands globally.
Most fashion and beauty brands plan to up their budget for influencer marketing as the prominence of social media content creators continues to grow, but they face a challenge in finding the right face to fit their brand.
From Unilever increasing investment in digital skills to Coca-Cola streamlining innovation here’s everything you need to know this week.
We spend too little time listening and too much time preparing to speak. By focusing more on others’ words and less on our own response, we can make more progress collaboratively.
While job prospects have improved slightly compared to three months ago many more companies are still expected to cut staff than hire.
Sky is forgoing its usual product-led approach in a new marketing campaign that aims to build an emotional connection with customers and get people thinking differently about the business.