Brands need to “redefine” how they market to football fans by devoting more attention to online video and fan-centric content, it was claimed at a Google briefing this morning (8 October).
Adidas is looking to establish an ‘influencer network’ to engage with its football consumers, one of a number of moves announced today as part of its new business plan which it hopes will see Adidas Football and Originals become top brands globally.
Most fashion and beauty brands plan to up their budget for influencer marketing as the prominence of social media content creators continues to grow, but they face a challenge in finding the right face to fit their brand.
While some companies are making cuts to marketing spend given the current economic situation, dessert brand Gü is upping investment as it looks to strengthen its brand.
Tony’s Chocolonely describes its product as its “biggest marketing tool”, but having now established its brand it is now looking to scale, with plans to start investing in paid media soon.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The Gym Group is on a mission to drive awareness, as marketing director Emily Kortlang admits it doesn’t currently match up with what the business has achieved.