Selfridges marketing boss Taylor departs

Selfridges marketing chief Richard Taylor has left the luxury department store after being appointed to the role last year.

Richard Taylor parts with luxury retailer after just over a year as its top marketer.

Taylor, who oversaw marketing, PR, communications, events and visual merchandising, departed to pursue new opportunities. It is not known if he has another job.

A spokeswoman for Selfridges said: “Having been with Selfridges since April 2012, Richard Taylor has completed much of what he was brought in to achieve and has now decided to pursue a new venture elsewhere.”

Taylor oversaw the company’s attempts to appeal to a wider range of consumers domestically, in collaboration with agency 18 Feet and Rising, as the business ramped up investment in its women’s and men’s clothing departments as well as its beauty offering in-store. Most recently, he steered the company’s crowd-sourced digital marketing campaign to support the opening of its Denim Studio this summer. He also led the retailer’s “No Noise” campaign last year where brands including Heinz and Marmite appeared in a silent room without any branding.

The departure come leaves as the Canadian-owned retailer moves forward with efforts to become more relevant to younger consumers and strengthen its etail operation. Sales for the business broke the £1bn barrier in 2011.

Prior to joining Selfridges, Taylor was customer experience director for retail at RBS. He has also held senior marketing roles at Egg and AB InBev.



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