Senior Cadbury marketer gains as clear-out starts

Matt Shattock, Cadbury Schweppes president of Britain, Ireland, Middle East and Africa, is leaving the company as part of sweeping changes to its structure. The departure comes weeks after the company announced it was axing 250 global management jobs.

It is understood that president of global commercial Tamara Minick-Scokalo, the company’s most senior marketer, has been promoted to a significant new role as part the overhaul of its structure.

Earlier this month, Cadbury announced it was restructuring its business units and cutting jobs in a bid to streamline its operations and strengthen its focus on category development. The changes have not affected UK marketing director Phil Rumbol.

It is not clear what Minick-Scokalo’s role will be, but insiders suggest she will play a key role in its new focus on it global category management structure. Cadbury declines to comment on the nature of her role and confirms her role is changing.

Meanwhile, Cadbury does confirm that Shattock is leaving the company after a restructure of its business units from four to seven. His role has been scrapped following the changes. The Britain, Ireland, Middle East and Africa division has been split into Britain and Ireland, which will be led by managing director Trevor Bond, and Middle East and Africa.

A source says the move aims to help Cadbury improve the execution of new strategies and product development.

Shattock joined Cadbury as president for Europe, Middle East and Africa replacing Andrew Cosslett, who left to join InterContinental Hotels (MW February 23, 2005).

Cadbury says all of the planned changes will be in place at the start of 2009.


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