Waitrose is increasing its investment in content and shifting the balance of its spend away from paid towards “accessible and free to all” communications in response to what marketing director Rupert Thomas calls a “shift” in the role of marketing from selling to inspiring.
Meet the brands in contention for the highly sought-after Marketing Week Engage Awards 2014 trophies.
When was the moment your industry changed? The Big Four supermarkets may look back and say that early 2014 was the moment they knew retailing as they knew it was over. Almost £3bn was wiped off the share values of the Big Four last week as they embarked on a new price war.
HSBC is expanding its purpose marketing strategy with its fresh platform ‘Opening Up A World of Opportunity’, after past efforts yielded return on investment.
We arm you with all the numbers you need to tackle the week ahead.
Marketing Week reveals the top 10 marketers in food and drink retail, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
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