Q&A: Hilton executive vice president & global brands Jim Holthouser
Branwell JohnsonHilton brands’ chief Jim Holthouser discusses Millennials, technology and the Chinese market along with new brand Curio.
Budweiser joins sponsors’ backlash against Qatar World Cup
Seb JosephBudweiser has joined the revolt from FIFA sponsors urging the organisation to tackle corruption allegations swirling around the controversial 2022 Qatar World Cup bid.
‘Freeview Connected will see consumers reappraise the Freeview brand’
Lara O'ReillyFreeview is looking to the launch of its recently announced Freeview Connected service, which will see catch-up players such as iPlayer and 4oD and apps integrated into TV sets as standard, to encourage consumers to “reappraise” the brand as more modern as it goes head to head with brands such as Apple, Google and YouView in the connected TV space.
Coca-Cola, Unilever, Premier Foods: 5 things that mattered this week and why
Marketing Week ReportersFrom Unilever increasing investment in digital skills to Coca-Cola streamlining innovation here’s everything you need to know this week.
Embrace the art of improvisational listening
Max DickinsWe spend too little time listening and too much time preparing to speak. By focusing more on others’ words and less on our own response, we can make more progress collaboratively.
Almost half of marketers expect job cuts in the next three months
Molly FlemingWhile job prospects have improved slightly compared to three months ago many more companies are still expected to cut staff than hire.
Sky aims to ‘recapture hearts and minds’ in major ad push
Sarah VizardSky is forgoing its usual product-led approach in a new marketing campaign that aims to build an emotional connection with customers and get people thinking differently about the business.
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