Q&A: Hilton executive vice president & global brands Jim Holthouser
Branwell JohnsonHilton brands’ chief Jim Holthouser discusses Millennials, technology and the Chinese market along with new brand Curio.
Budweiser joins sponsors’ backlash against Qatar World Cup
Seb JosephBudweiser has joined the revolt from FIFA sponsors urging the organisation to tackle corruption allegations swirling around the controversial 2022 Qatar World Cup bid.
‘Freeview Connected will see consumers reappraise the Freeview brand’
Lara O'ReillyFreeview is looking to the launch of its recently announced Freeview Connected service, which will see catch-up players such as iPlayer and 4oD and apps integrated into TV sets as standard, to encourage consumers to “reappraise” the brand as more modern as it goes head to head with brands such as Apple, Google and YouView in the connected TV space.
Why GSK has created a cross-functional team to ‘future-proof’ its brands
Manny PhamGSK Consumer Healthcare’s CMO Tamara Rodgers believes there are “too many” siloes within organisations today, as she works on building collaborative and agile teams.
How Marcus Rashford and Co-op created a powerful advocacy campaign
Marketing Week ReportersIt started with a tweet and went on to raise over £20m to tackle food poverty.
Balancing skills and Tesco’s media play: Your Marketing Week
Lucy TesserasAt the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the rise of retail media to building marketing teams for success in 2022, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
From ‘co-operation’ to ‘collaboration’: Will the rise of retail media reshape relationships with brands?
Michaela JeffersonWith the roll-out of its media and insights platform this week, Tesco has expanded into a rapidly growing space for retailers which will offer brands the opportunity to better understand and target customers.
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