Senior marketers on the value of mobile

Senior marketers including Dominic Grounsell from RSA, Michael Magee from Mars, Andy Edge from Odeon  and Simon Lloyd from Superdry explain how mobile will fit into their marketing plans.


They were all interviewed following their presentations at this year’s Marketing Week Live in June.

Visit our dedicated Marketing Week Live homepage for more interviews from this year’s event.


Nokia Lumia 930

Nokia readies first major campaign under Microsoft ownership

Lara O'Reilly

The Nokia brand is set to launch its first major marketing campaign for a flagship smartphone under the ownership of Microsoft, activity the mobile handset division says marks a shift from focusing on specific hardware functions in favour of communicating the “full Windows experience”.


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