Senior roles set for axe as Coca-Cola starts review

Coca-Cola Europe is undergoing a major business restructure, which could affect several senior marketing roles, as first revealed on MarketingWeek.co.uk.

The soft drinks giant has confirmed it is reviewing up to 150 jobs across the 38 countries in which Coca-Cola Europe operates as part of the restructure. It is understood that marketing positions will be included in the plans, which are subject to consultation with employees.

Dominique Reiniche, president of Coca-Cola Europe, says: “The changes we have announced will simplify the way we do business and make us more efficient by being faster to market and allowing us to increase the scale of our activities across Europe.”

In the UK, Coca-Cola has taken the wraps off new campaigns for Coke, Fanta and Oasis in the past week.

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