Senior Sporting Life staff to quit

Sporting Life’s marketing director Simon McQuiggan and ad sales director Neil Webster are among redundancies expected to follow Mirror Group’s decision not to relaunch the title as a daily sports newspaper.

As predicted in Marketing Week (March 4), news of the failed relaunch was confirmed by chief executive John Allwood, at the publication of Mirror Group’s preliminary results last Thursday.

McQuiggan, former Whitbread marketing director for ales and stout and Webster, the former head of sales at London News Radio, and his deputy Dale Butler, head of strategic planning and also of London News Radio, are expected to decline offers of other jobs within Mirror Group.

Richard Ellis, deputy editor of Sporting Life, is considering the offer of an alternative editorial post within Mirror Group. The 32 remaining editorial staff are in the process of having face-to-face interviews with group managing editor Pat Pilton, who was overseeing editorial direction of the newspaper. Some may be offered alternative jobs within Mirror Group.

Jeremy Reed, managing director of the Mirror Group’s sporting division, says: “It’s their decision as to whether or not they stay with Mirror Group. If they decide not to, then whatever contractual entitlement is due will be paid in a lump sum.”

Despite speculation over his future, Reed maintains he will continue in his present role overseeing management of the Racing Post and sitting on the board of the Sporting Life online joint venture with the Press Association. He is also looking to acquire other sporting titles for Mirror Group. Senior members of the Sporting Life team are also understood to be exploring the possibility of securing other backers for the newspaper’s relaunch.


CRM is not just for the big boys

Marketing Week

Clive Couldwell’s article on customer relationship marketing, “Loyalty bonuses” (MW February 18), certainly captured a basic truth in cause-related marketing implementation when he called for the approach to be adopted throughout an organisation – from the boadroom down. And while the article dwells on the major suppliers and vendors which provide software solutions for large-scale […]

Watch ad costs tumble in digital TV revolution

Marketing Week

The arrival of digital TV changes the landscape for commercial makers and advertisers. There will be repercussions in terms of the technology and costs involved, as well as marketing decisions about the placement and targeting of ads. Digital TV means more channels, CD sound quality, a choice of screening resolutions, and interactivity. It also means […]

Sommers takes over top Pru role

Marketing Week

Mike Sommers has stepped in as consumer marketing director of the Prudential after a row over corporate strategy sparked the sudden departure of Clare Salmon, who previously held the post. The development comes at a critical time for the Pru, the UK’s largest pensions and life assurance company, which is in the throes of repositioning […]


    Leave a comment