Separated at birth: Adrian Birchall, chairman of the highly profitable Media Centre, and Brian Mawhinney, chairman of the less profitable, frankly, heavily in debt, Conservative Party. When not acting as the scourge of “loony left” Labour councils, Mawhinney spends his time trying to employ Maurice Saatchi. Birchall confines himself to attacking loony ITV media owners and their poor viewing figures.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the downside of focusing on ROI to Tesco’s assertion that marketing is “mission critical”, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
As we come out of lockdown, solid foundations and a clear brand strategy are vital to guide short-term tactics and ensure long-term shareholder value, former group marketing director at Royal Mail.
Michelle McEttrick is leaving the supermarket after six years having played a “key role” in the turnaround of the Tesco brand.
Marketers are feeling optimistic about employment prospects as the UK’s lockdown restrictions ease, following a year marred by redundancies and furlough.