Separated at birth: Adrian Birchall, chairman of the highly profitable Media Centre, and Brian Mawhinney, chairman of the less profitable, frankly, heavily in debt, Conservative Party. When not acting as the scourge of “loony left” Labour councils, Mawhinney spends his time trying to employ Maurice Saatchi. Birchall confines himself to attacking loony ITV media owners and their poor viewing figures.
Although still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme.
Twenty-five years on, EasyJet’s third employee looks back at how a mixture of bombastic ads and guerilla marketing helped the airline overcome its ‘David versus Goliath’ struggle.
Despite a slight upturn in confidence last month, the latest lockdown and increased restrictions have put a serious dent in any hopes for a more optimistic outlook going into 2021.
The Marketing Academy has created an online learning platform, which is available to its global community and sponsors, as well we 1,000 marketers who have been made redundant or are on furlough.