Share a Coke campaign moves to TV

Coca-Cola has unveiled a TV ad to support its biggest ever UK summer marketing campaign that sees it swap its branding with consumers’ names on millions of drinks bottles around the country.

The ads will air from 11 May and see five teenagers explain who they would most like to “Share a Coke” with and why.

It was created by Leo Burnett.


Beatrice Lafon: How I would fix…

Josie Allchin

Marketing Week asked Lafon how she would fix three of the UK’s biggest retailers. While she makes it clear that it would be “arrogant to believe one person would have all the answers looking in from the outside”, she offers the following thoughts:


    Leave a comment