Sharp Electronics appoints digital agency
Sharp Electronics has appointed digital agency swamp to completely redesign its website, after a competitive pitch against agencies from the UK and Japan.
Sharp Electronics has appointed digital agency swamp to completely redesign its website, after a competitive pitch against agencies from the UK and Japan.
Deal Group Media, the full-service online marketing company, has posted pre-tax profits up from &£45,000 in the first half of 2004 to &£154,000 in the first half of this year. Total turnover rose from &£6.5m to &£10.2m. The company says the first half of 2005 saw investment in new products and services, which should generate […]
It may look like the type of thing advertised in Sunday newspaper magazines, advertised as “If the King was reincarnated as a dog”, with tins of cheeseburger dog food and a “lovingly crafted” wiggling pelvis, but the imaginatively titled “Hound Dog” has been created for an altogether more worthy cause. Communications agency Imagination (GIC) was […]
Coca-Cola is launching an energy drink called Von Dutch, named after the fashion label famous in the US for its suggestive ads featuring models smeared in motor oil. It will be aimed at 18- to 35-year-olds. Von Dutch will be the third energy brand Coca-Cola has added this year, in an attempt to take business […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?