She could even sell bus tickets

You might be safer staying at home than catching a bus in Leicester at the moment. “Why?” I hear you ask. Well, it’s like this – what are marketers good at? Marketing, that’s right – you catch on quick, don’t you? So what would you say if your boss told you that a bus driver, for instance, was to organise your next marketing campaign? You’d be scared, wouldn’t you? You might be picturing your multi-million pound ad spend going down the toilet.

But what if it was the other way around? What if you found that the bus you were on was driven by a marketer? Not so worried, maybe? Really? Well, as you’ve so much faith in your fellow marketers, it may not come as much of a surprise that Arriva’s marketing director, Catherine Mason, has just gained her Passenger Carrying Vehicle licence.

At least you can be relieved that someone with some idea of what it means to drive a bus is in charge of marketing at a bus company…

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now