Shortlist for More Than’s £25m creative account
Fallon, McCann Erickson, St Luke’s, Vallance Carruthers Coleman Priest and incumbent cchm/ping are on the shortlist for More Than’s &£25m creative account.
Fallon, McCann Erickson, St Luke’s, Vallance Carruthers Coleman Priest and incumbent cchm/ping are on the shortlist for More Than’s &£25m creative account.
Old people: they like free carriage clocks and baths with doors in. But Reg Starkey, creative director of Millennium, an agency that specialises in marketing to older consumers, begs to differ. He features in an edition of the BBC series Why Should I Worry About?, talking about how ageing isn’t so bad. For the show, […]
News that Unilever UK Foods is reviewing its underperforming frozen food arm with a view to selling it off comes as no surprise, as rumours of a possible sale have surfaced several times over the past two years. This time, however, the Anglo-Dutch consumer products giant could be serious about offloading the division, which includes […]
Burger King in the UK has launched a viral ad, Busking Mad, to support its £1.99 meal promotion, created by Delaney Lund Knox Warren & Partners (DLKW).
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
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