Shortlist for More Than’s £25m creative account
Fallon, McCann Erickson, St Luke’s, Vallance Carruthers Coleman Priest and incumbent cchm/ping are on the shortlist for More Than’s &£25m creative account.
Fallon, McCann Erickson, St Luke’s, Vallance Carruthers Coleman Priest and incumbent cchm/ping are on the shortlist for More Than’s &£25m creative account.
Old people: they like free carriage clocks and baths with doors in. But Reg Starkey, creative director of Millennium, an agency that specialises in marketing to older consumers, begs to differ. He features in an edition of the BBC series Why Should I Worry About?, talking about how ageing isn’t so bad. For the show, […]
News that Unilever UK Foods is reviewing its underperforming frozen food arm with a view to selling it off comes as no surprise, as rumours of a possible sale have surfaced several times over the past two years. This time, however, the Anglo-Dutch consumer products giant could be serious about offloading the division, which includes […]
Burger King in the UK has launched a viral ad, Busking Mad, to support its £1.99 meal promotion, created by Delaney Lund Knox Warren & Partners (DLKW).
The craft and conditions to drive greater creative effectiveness were explored by experts at an event hosted by TV marketing body Thinkbox.
Zendesk is looking to move forward from its troubled takeover with a brand refresh and media investment which takes a forward-looking approach to tackling customer acquisition that puts mental availability high on the agenda.
Despite the challenging economic environment, a new report from Linkedin shows many B2B marketers are set for increased budgets, backed by finance peers who have greater faith in their ability to drive revenue.
Menezes, who was responsible for the creation of Johnnie Walker’s ‘Keep Walking’ slogan, was described as still a marketer ‘at heart’ with a passion for building great brands.
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