Amazon has turned to Hollywood actor Alec Baldwin and its virtual assistant device Echo for a teaser ahead of the launch of its first ever ad during a Super Bowl.
Robot hotel staff and virtual bank assistants have moved from science fiction to marketing fact, but systems that analyse customers’ data to give personalised responses must be used carefully to avoid appearing intrusive.
The world’s first artificially intelligent poster campaign, which evolves to write its own copy and selects its own images and fonts based on the reactions of passersby, has gone live in London.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From tackling ageism in marketing to building better client-agency relationships, it’s been a busy week. Here is my take.
The brand aims to engage consumers with a “meaningful” message and build its share of the premium beer market, says global marketing director Marcelo Amstalden Möller.
Experiments show the framing of language used to describe products influences how consumers perceive them and their propensity to purchase.
In-housing MMO is 2022’s hottest topic in marketing analytics. Data science specialist and MD of Ekimetrics, Matt Andrew, explores the key questions all firms should ask before embarking on a journey to in-housing marketing effectiveness.