Amazon has turned to Hollywood actor Alec Baldwin and its virtual assistant device Echo for a teaser ahead of the launch of its first ever ad during a Super Bowl.
Robot hotel staff and virtual bank assistants have moved from science fiction to marketing fact, but systems that analyse customers’ data to give personalised responses must be used carefully to avoid appearing intrusive.
The world’s first artificially intelligent poster campaign, which evolves to write its own copy and selects its own images and fonts based on the reactions of passersby, has gone live in London.
But marketers are split over the impact of the coronavirus crisis on team cohesion, with almost as many saying team efficiency is worse than before the pandemic as say it is better.
As the UK’s first bank holiday weekend in lockdown approaches, what does a stay-at-home Easter look like for Britain?
As the Covid-19 pandemic escalates nationwide, Leon has revamped its business model in a bid to feed frontline NHS workers.
In an age of lockdown and uncertainty, consumers have got a taste for nostalgia as they look for brands to offer a much-needed dose of comfort.