Amazon has turned to Hollywood actor Alec Baldwin and its virtual assistant device Echo for a teaser ahead of the launch of its first ever ad during a Super Bowl.
Robot hotel staff and virtual bank assistants have moved from science fiction to marketing fact, but systems that analyse customers’ data to give personalised responses must be used carefully to avoid appearing intrusive.
The world’s first artificially intelligent poster campaign, which evolves to write its own copy and selects its own images and fonts based on the reactions of passersby, has gone live in London.
Promoted to CMO at the fast food giant, Michelle Graham-Clare has been McDonald’s most senior UK marketer since the departure of Gareth Helm last summer.
Gabriella Neudecker replaces marketing veteran Chris Macleod, who retired earlier this year after almost 15 years with the business.
The tribunal ruling that two male creatives were unfairly made redundant, which is set to be appealed, should not deter us from realising the benefits of gender equality – for both men and women.
From starting out at the dawn of digital, to learning about Latin America’s emotional business culture, Stephan Croix, who has worked at O2, Sony, Pizza Hut and Starwood, believes a constant search for innovation has led to the perfect role at electric scooter brand Dott.